When we check social media during the day, most of us are looking for updates from friends and news about what’s going on in the world. If a story breaks, often we turn to Facebook to see how our friends are responding. More than two-thirds of Facebook users monitor current events this way as they read, share, and discuss news on the network, according to the Reuters Institute’s 2015 Digital News Report.
In response to this user behavior, Facebook has launched a way to host news content directly, eliminating the need for publishers to post links to stories and videos. Welcome to Instant Articles.