Refine Keywords to Save Ad Dollars
Posted: Thursday, February 11, 2016 | Filed under: keyword analysis, keyword optimizing, keyword selection, pay per click, ppc, google, importance of keywords, keyword analysis, Managing Google accounts | author: By Vanessa Young
As advertisers increase spending on search ads and social formats, investment in digital media is expected to exceed traditional formats in the very near future. Fueled in part by the dollars flowing away from TV ads, the rapid growth of digital ad spend reflects advertisers’ expectations to achieve more cost-efficient, targeted campaigns. For businesses seeking to maximize the results of their PPC spend in Google AdWords, refining keywords on an ongoing basis can reduce the amount of money wasted on under-performing ads.
How to Build Quality Links
Posted: Tuesday, January 26, 2016 | Filed under: Link Building, link building strategy, seo, SEO best practice, SEO strategy, digital marketing, google, SEO, seo marketing, web marketing | author: By Vanessa Young
Whether you read industry predictions about the demise of manual link building or follow broader-scale discussions about the displacement of workers due to technology, automation and artificial intelligence clearly impact the way we work. With the ability to automate much of the work surrounding link building, from sending requests in bulk to monitoring links, it is important to revisit the value of manual effort. Exceptional content is developed through the creativity and work of its producers, and building links to this content also requires strategic thinking and the human touch.
Tips for Using Social Media at Trade Shows
Posted: Thursday, January 14, 2016 | Filed under: Facebook, Social Media, social media developments, social media marketing, Facebook for Businesses, posting on social media, social media, social media marketing, using FB for business | author: By Vanessa Young
If you’ve been to any social or business events lately, you must have noticed the ubiquitous hashtag, a content identifier that helps to spark conversations and connect people on social media. Trade shows generally have their own, which can be valuable if you understand how to monitor and use them. A social media strategy for your next trade show should address these content tags and other ways to spark engagement with your business.
Post-Holiday SEO: Where to Focus Now
Posted: Tuesday, December 29, 2015 | Filed under: mobile marketing, Search Engine Marketing & Optimization, SEO basics, SEO best practice, user friendly design, web design, SEO, seo marketing, web design, web marketing, website design | author: By Vanessa Young
You optimized your website for the season, targeted keywords specific to this time of year, and customers searching for the “best holiday gift for women” flocked to your pages. Now that you have reaped the benefits of your holiday SEO, take a breather and assess your digital marketing so that you can improve optimization of your site for other key seasons throughout the year.
Harness the Power of Word-of-Mouth Through Social Media
Posted: Thursday, December 3, 2015 | Filed under: Facebook, online branding, Social Media, social media developments, social media marketing, Facebook for Businesses, posting on social media, social media, social media marketing, using FB for business | author: By Vanessa Young
Whom do we trust when making a consumer decision? Friends and family still reign supreme according to the latest Nielsen Global Trust in Advertising Report, with over 80% of respondents indicating that they completely or somewhat trust their inner circle. Branded websites are the second most trusted advertising format, followed by editorial content and online consumer opinions. With U.S. businesses increasing their digital marketing spend, and under 50% of respondents indicating trust in digital advertising formats, social media strategy should be focused on harnessing the continued power of word-of-mouth.