Over a decade ago, Bill Gates offered marketers invaluable advice: “Content is King.” This still rings true as nearly 90% of businesses utilize content as a marketing method. Despite its proven success, some brands still deny the effectiveness of content marketing. Many businesses feel that it is a waste of time because they go through the trouble of creating content that never shows any results.
Though some brands are quick to criticize content marketing, the truth is that they unfortunately are impatient and expect immediate results. Another possibility is that businesses are not or may lack the proper knowledge of how to approach content marketing.