RankBrain Is Aligned with SEO Best Practices
Posted: Thursday, November 19, 2015 | Filed under: Google, keyword optimizing, keyword selection, SEO best practice, website copywriting, digital marketing, google, importance of keywords, SEO | author: By Vanessa Young
While machine learning may grab bigger headlines in relationship to self-driving cars, its role in the world of search has an impact on how web users receive information and therefore what they discover online each day. With RankBrain, Google has implemented a machine learning system that is intended to deliver better search results by applying a deeper understanding of language semantics. While it is used in a large percentage of queries, the most significant impact may be seen on search results for ambiguous and complex, multi-word queries. As one part of the overall Hummingbird algorithm, it is able to connect people with pages that are relevant but might not contain the exact search terms they used.
How to Handle Customer Complaints on Social Media
Posted: Thursday, November 5, 2015 | Filed under: Facebook, Google Reviews, Reputation Management, Social Media, client review and feedback, Facebook for Businesses, Online reputation, online reviews, Protect your online reputation, Reputation Management, reviews, social media | author: By Vanessa Young
Many businesses live in fear of negative online reviews and comments from disgruntled customers. With the lightning speed and easy accessibility of social media, anyone who has had a bad experience related to your product or service can quickly reach their followers, yours, and just about anyone. Generally those with something negative to say also are faster to comment or leave a review than those who had a good experience. This is a frustration experienced by business owners who have great relationships with so many repeat customers but fail to see this translate to positive comments online. While your initial instinct may be to brace for the worst, keep in mind that the way that you handle customer complaints actually can help to enhance your corporate reputation.
How User Intent Shapes Web Marketing Strategy
Posted: Thursday, October 22, 2015 | Filed under: content development, Content Marketing, keyword analysis, keyword selection, quality content, Search Engine Marketing & Optimization, content writing, digital marketing, importance of keywords, keyword analysis, web marketing | author: By Vanessa Young
For a moment let’s say you own a company that sells surfboards. Your goal is to drive as many visitors to your website as possible, but you want to make sure that they are the right ones. Perhaps lately your analytics have shown an increase in traffic, but that hasn’t equated to more surfboard sales. If you understand the user intent behind searches and apply this to your web marketing strategy, you may be able to bring more relevant traffic to your website and increase conversions.
How and Why to Set Up a Facebook Business Page
Posted: Monday, October 5, 2015 | Filed under: Facebook, online marketing, social media marketing, facebook, Facebook for Businesses, social media, social media marketing, using FB for business | author: By Vanessa Young
Have you thought about creating a place where customers can gather to share what they enjoy about your business, connect with one another, and find all of the latest information about what you provide? If you don’t have a Facebook business page, you are missing out on a great opportunity for social marketing outreach. While ads and post boosts aren’t free, you shouldn’t let costs dissuade you from starting a page as there are multiple features in place that help you to control your budget and audience.
Why Your Small Business Needs a Social Media Content Calendar
Posted: Thursday, September 17, 2015 | Filed under: Content Marketing, Facebook, Google+ Accounts, Social Media, social media marketing, blog posting, Facebook for Businesses, Google+, posting on social media, social media marketing | author: By Vanessa Young
With multiple social media platforms on which to publish and a content manager who may serve other staff roles, your small business may benefit from creating a social media calendar. The development of strong content on a consistent basis can be overwhelming, and a calendar is a simple tool that can help to keep your social media marketing organized and on message.