Social media can be so daunting at times. It seems simple enough at first, just tell the world about yourself. Then it gets a little more complicated as you start to add a few more networking sites into the mix and something more important to express. Social media went from, “I’ll post pictures from my vacation!” to I have a business and I need to protect my brand, expand my reach and create interesting content! What once started out as a personal endeavor has morphed into a new way of reaching people not just as individuals, but as consumers. Promoting content across social media can become so chaotic because there are so many sites to update and it can be overwhelming to look at from a bird’s eye view.