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Why College Students Should Use LinkedIn

Posted: Tuesday, April 22, 2014

Link Up with your LinkedIn

woman at computer talking on phoneThis semester alone I received dozens of emails from my school’s Career Services telling me to work on my LinkedIn. It’s the year 2014, so we  already know the importance of social media and how influential it can be to a person’s image. However, there is still plenty of advice that needs to be doled out on how to leverage social media on a personal level, or, more to the point:  how to take effective advantage of your online profiles. LinkedIn is one of the newer social networking websites, but its purpose is a little “deeper” than its counterparts. With LinkedIn it’s not about the numbers.  The goal is not to have a million connections but instead to connect to people you know and to build a network of professional contacts that can be an asset to you as you navigate through your professional career.

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How to Launch a Social Media Campaign

Posted: Wednesday, March 26, 2014

1Launching a social media campaign is no easy task. It takes planning, precision, and participation to have a successful multi-platform social media marketing operation. If you’re considering launching a campaign, you have already done the ground work on gathering relevant content, and setting up blog promotions. Now, you’re ready to unveil those awesome changes to your social media followers.  In actuality, if you have planned ahead, this is the easy part because all you’re doing is telling everyone what you are up to! In fact, there is a very simple, easy outline you can use to organize the launch of a social media campaign.

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How to Increase Social Media Interaction for Small Business

Posted: Monday, February 10, 2014

blogging

Social media can be so daunting at times. It seems simple enough at first, just tell the world about yourself. Then it gets a little more complicated as you start to add a few more networking sites into the mix and something more important to express.  Social media went from, “I’ll post pictures from my vacation!” to I have a business and I need to protect my brand, expand my reach and create interesting content! What once started out as a personal endeavor has morphed into a new way of reaching people not just as individuals, but as consumers. Promoting content across social media can become so chaotic because there are so many sites to update and it can be overwhelming to look at from a bird’s eye view.

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The Rising Value of Online Reviews

Posted: Thursday, January 30, 2014

5 StarsThere is an online currency that’s value is increasing at such an exponential pace people doing whatever they can to get their hands on them.  “Oh yeah, that Bitcoin stuff” you say?  Nope.  5 Star Gold Reviews for Businesses.  It’s true.  And now that you are aware of their value, surely you will notice them more. 

Why Should I Pay Attention to Online Reviews of My Business?

Starred reviews have become more prominent on Google as of late (especially now that you can use schema coding to highlight them to anyone searching your brand).

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The Best Social Media Posts for Holidays

Posted: Thursday, January 23, 2014

PremOften, the best social media posts to celebrate the holidays are the ones that do not exist.  Holiday greetings from brands via social media carry a big risk.  That is the risk of coming across to followers as leveraging an important day to extend you brand reach, a factor that is being recognized more and more by consumers as being in bad taste and even vulgar.  

Remember, social media is just that – SOCIAL.  Your brand presence on social media is a distraction for users who are mainly there to socialize with family and friends.  Just because you have an idea for a holiday post that you think for sure will go viral and “win the moment” that doesn’t mean you should post it.  The brutal truth is, chances are it will fall flat. 

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Why College Students Should Use LinkedIn

Link Up with your LinkedIn This semester alone I received dozens of emails from my school’s Career Services telling me to work on my LinkedIn. It’s the year 2014, so

How to Launch a Social Media Campaign

Launching a social media campaign is no easy task. It takes planning, precision, and participation to have a successful multi-platform social media marketing operation. If you’re considering launching a campaign,