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Content Is King: What Does This Really Mean?

Posted: Thursday, October 16, 2014

cms-265125_1280This is the typical response given to clients or perspective clients on what makes a website so successful. Web designers say it. SEO experts say it. Marketers say it. And even almighty Google says it. And without fail, it has and will always be true. Sounds super important, does it not? It is! Allow us to dissect what that phrase really means.

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How to Create Good Website Usability

Posted: Thursday, October 9, 2014

mono_mouse_pointerBusinesses and web designers working for businesses always ask themselves, what makes a website good? What makes people want to explore the website? What about it compels them to stay? But sometimes, the more important questions are negative in context: why do people leave the website the moment they see it? Why do they never come back once they do leave? And the questions go on. 

And, not so surprisingly, the answers are just as varied and as numerous. Thankfully, we have boiled down some of what it takes to make a website good enough that people will stay and peruse through it.

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Difference Between Google Authorship and Author Rank

Posted: Monday, September 29, 2014

4355060241_99ec20ab2cOh Google Authorship, we hardly knew you.

You may or may not be aware, but on August 28, 2014 Google shut down its authorship functionality completely. The three-year experiment to allow authors to publicly identify themselves in content they have created is over. Many people – especially those in SEO – jumped onto this particular bandwagon because Google suggested content with authorship would be seen and visited by more people searching for things and topics they were interested in. Originally, this had been achieved by creating “markups” within web pages but Google later asked users to link their content to Google+. But now that is over, what is there left? There is Author Rank!

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Reputation Management for Online Business

Posted: Friday, July 18, 2014

8674101678_6964cf4a6f_bOnline privacy and discretion seem to be a major focus for people these days, as the pendulum starts to swing regarding personal information available online.  It was reported by Search Engine Land this week that 74% of United States adults would delete themselves from search results were it possible to do so. At the moment however, if Google or other search engines pick up on negative stories that are about you, or mention you, then there is little anyone can do, except to seek out a firm that specializes in online reputation management. 

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Promoting an Online Contest

Posted: Friday, July 11, 2014

CATES_PromoGraphic_r1Congratulations.  You have decided to run an online promotion leveraging social media, email lists, and other web-based marketing strategies to drill up new leads, and/or to reward existing clients (and maybe get a few in the door in the next few days or weeks).  Social media success in particular depends on high engagement, and Facebook contests or other social media contests are exactly the type of “carrot” tactic that can be used to encourage people to focus on your brand.   After running contests for our clients, we have come up with a few prompts to help you brainstorm different ways/resources to use to promote your efforts. 

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Content Is King: What Does This Really Mean?

This is the typical response given to clients or perspective clients on what makes a website so successful. Web designers say it. SEO experts say it. Marketers say it. And

How to Create Good Website Usability

Businesses and web designers working for businesses always ask themselves, what makes a website good? What makes people want to explore the website? What about it compels them to stay?