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What is Penguin 3.0?

Posted: Monday, May 4, 2015

pg-31-penguins-1-rexIn the world of search engine optimization (SEO), there are black hat and white hat techniques that can be used to improving the ranking of your website. White hat techniques are focused on the people actually using your website just as much as they are focused on search engines like Google. While these techniques may take a little longer to show their effectiveness, they protect you from penalties that can result in lost business.

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Who Are You Reaching on the Most Commonly Used Social Media Platforms?

Posted: Monday, April 27, 2015

smaller-crowd-rdc-color-mdKeeping up to date on the latest trends in social media audiences can seem overwhelming at times. Let’s take a look at each of the major sites and some of the most recent data about their users so that you can improve communication with your audience and shape a more strategic web marketing plan.

Social media is a collective term for the electronic communication through which people create networks and communities for the sharing of content. The major platforms of Facebook, Twitter, Pinterest, LinkedIn, Instagram, and Tumblr are all part of the social media landscape and present opportunities for online marketing.  The ability to identify and interact with your audience is key to determining how to present content to each of these networks. This means taking into account factors including demographics and usage patterns, but it doesn’t end there. Social media strategies balance gaining traffic and attention from your target audience with building a community with which you regularly engage in conversation. The idea is to seek out your audience and to utilize the various platforms as a tool to listen and to learn.

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Web Marketing: Blogs Versus White Papers

Posted: Monday, April 20, 2015

4224396-digital-marketingLet’s first establish what a white paper is and why it is an essential part of your digital marketing strategy. By definition, a white paper is a report on a specific topic related to your business that addresses a complex issue and presents your philosophy or viewpoint on that issue. White papers present in-depth material that is intended to educate an audience and often to facilitate problem-solving and decision-making. While there is no official set of standards for white papers, there are a few generally accepted rules to follow.

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What Is Retargeting?

Posted: Saturday, December 20, 2014

10085263354_b886e68249_z-2Most who sell a product or service believe – or want to believe – that buyers follow a straight and direct path when making a purchase. The prospective buyer visits your website, finds what they are looking for, heads to checkout, inputs their credit card information, and then confirms their purchase. This is the simplest route that every business wants their customers to follow but it rarely happens that way. In fact, about 2% of site visitors actually convert to paying customers on their first visit. Why? It can be for any number of reasons why they do not buy into what you are selling. Maybe the website was not easy to navigate. Maybe the price was not right. Or just maybe, life just happens. Sometimes the person was called away from the computer at the moment they were about to click the “Buy it now!” button and forgot. While many would believe these customers are lost forever, that is not true. Retargeting can help you bring them back to complete their purchase. 

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How to Get to Page 1 on Google

Posted: Thursday, December 4, 2014

1NumberOneInCircleGetting to the number one spot on Google for your service or product is the dream of every business. Being number one means exactly that: being number one. Of the millions and billions of people searching the Internet on a daily basis, they will automatically click on the first link on the first page on Google because they believe, and most of the time rightfully so, that it is the first link because it is exactly what they are looking for.

But it is not easy being number one. And more to the point of this article, it is not easy getting there.

But it is very much worth it to be number one on Google which is the most used search engine in the world, commanding well over 65% of the market share. When thinking upon how much of the world is using it, taking the top spot on the search engine results page (SERP) is the goal of every brand with a website.

Now, it is all about how to get there.

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What is Penguin 3.0?

In the world of search engine optimization (SEO), there are black hat and white hat techniques that can be used to improving the ranking of your website. White hat techniques

Who Are You Reaching on the Most Commonly Used Social Media Platforms?

Keeping up to date on the latest trends in social media audiences can seem overwhelming at times. Let’s take a look at each of the major sites and some of