Keeping up to date on the latest trends in social media audiences can seem overwhelming at times. Let’s take a look at each of the major sites and some of the most recent data about their users so that you can improve communication with your audience and shape a more strategic web marketing plan.
Social media is a collective term for the electronic communication through which people create networks and communities for the sharing of content. The major platforms of Facebook, Twitter, Pinterest, LinkedIn, Instagram, and Tumblr are all part of the social media landscape and present opportunities for online marketing. The ability to identify and interact with your audience is key to determining how to present content to each of these networks. This means taking into account factors including demographics and usage patterns, but it doesn’t end there. Social media strategies balance gaining traffic and attention from your target audience with building a community with which you regularly engage in conversation. The idea is to seek out your audience and to utilize the various platforms as a tool to listen and to learn.