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What Is Display Advertising

Posted: Monday, November 24, 2014

What Is Display AdvertisingYou see it all over the place while surfing through the Internet. Even when you are searching for something like your next vacation getaway or the hottest new phone on Google you are seeing examples of display advertising. Still do not what it is? Ads! Display advertising is an ad that shows up at the top or on the sides of search engine results or on the websites themselves. Other avenues in which display ads are used are through email and mobile apps.

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Facebook Best Practices for Businesses

Posted: Thursday, November 6, 2014

Facebook Best Practices for BusinessesMany business owners are unsure or entirely unaware as how to use Facebook to market themselves properly. This means no one cares that they have a presence on Facebook, thus losing out on a potential audience of millions of people. Heck, even billions of people. But before thinking about astronomical numbers that high, you need to know how to market yourself on the biggest social media platform in the world today.

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Content Is King: What Does This Really Mean?

Posted: Thursday, October 16, 2014

cms-265125_1280This is the typical response given to clients or perspective clients on what makes a website so successful. Web designers say it. SEO experts say it. Marketers say it. And even almighty Google says it. And without fail, it has and will always be true. Sounds super important, does it not? It is! Allow us to dissect what that phrase really means.

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How to Create Good Website Usability

Posted: Thursday, October 9, 2014

mono_mouse_pointerBusinesses and web designers working for businesses always ask themselves, what makes a website good? What makes people want to explore the website? What about it compels them to stay? But sometimes, the more important questions are negative in context: why do people leave the website the moment they see it? Why do they never come back once they do leave? And the questions go on. 

And, not so surprisingly, the answers are just as varied and as numerous. Thankfully, we have boiled down some of what it takes to make a website good enough that people will stay and peruse through it.

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Difference Between Google Authorship and Author Rank

Posted: Monday, September 29, 2014

4355060241_99ec20ab2cOh Google Authorship, we hardly knew you.

You may or may not be aware, but on August 28, 2014 Google shut down its authorship functionality completely. The three-year experiment to allow authors to publicly identify themselves in content they have created is over. Many people – especially those in SEO – jumped onto this particular bandwagon because Google suggested content with authorship would be seen and visited by more people searching for things and topics they were interested in. Originally, this had been achieved by creating “markups” within web pages but Google later asked users to link their content to Google+. But now that is over, what is there left? There is Author Rank!

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What Is Display Advertising

You see it all over the place while surfing through the Internet. Even when you are searching for something like your next vacation getaway or the hottest new phone on

Facebook Best Practices for Businesses

Many business owners are unsure or entirely unaware as how to use Facebook to market themselves properly. This means no one cares that they have a presence on Facebook, thus