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Reputation Management for Online Business

Posted: Friday, July 18, 2014

8674101678_6964cf4a6f_bOnline privacy and discretion seem to be a major focus for people these days, as the pendulum starts to swing regarding personal information available online.  It was reported by Search Engine Land this week that 74% of United States adults would delete themselves from search results were it possible to do so. At the moment however, if Google or other search engines pick up on negative stories that are about you, or mention you, then there is little anyone can do, except to seek out a firm that specializes in online reputation management. 

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Promoting an Online Contest

Posted: Friday, July 11, 2014

CATES_PromoGraphic_r1Congratulations.  You have decided to run an online promotion leveraging social media, email lists, and other web-based marketing strategies to drill up new leads, and/or to reward existing clients (and maybe get a few in the door in the next few days or weeks).  Social media success in particular depends on high engagement, and Facebook contests or other social media contests are exactly the type of “carrot” tactic that can be used to encourage people to focus on your brand.   After running contests for our clients, we have come up with a few prompts to help you brainstorm different ways/resources to use to promote your efforts. 

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Using Facebook Deals for Quickly Increasing Engagement on Your Facebook Page

Posted: Monday, July 7, 2014

facebook logoQuality Not Quantity.  Can we say it enough?  (We don’t think so!)

It’s the new “buzzphrase” in web marketing (ironic –really – it shouldn’t be a buzzphrase at all – the mantra should ALWAYS be quality over quantity), because the quantity aspect has been saturated.  Google is onto all of the sites that are gaming the system and with each upgrade to Google search it has been able to adapt its algorithm to discount those gaming tactics.  Likewise, Facebook has grown to reach enough people that its own algorithm requires businesses to post worthwhile, valuable content in order to reach the fans (even the fans that want to read the business’ news!)

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Google Reviews and Your Medical Practice

Posted: Thursday, June 26, 2014

“Insightful physicians will see [patient reviews] as an opportunity to stand out from the crowd.  This new era of online information can be especially useful in competitive medical environments.” So recommends The American Journal of Gastroenterology.  Reviews of your business.  It is easy to feel like there are a million review sites (actually there may almost be that many).  Trying to cater to all of them and to monitor your reviews on each site can be an overwhelming thought, and not one that we would recommend.  While its smart to keep an eye on review sites and check your reviews across various sites once per quarter to make sure there is nothing damaging being said about your business, it is only necessary to focus your time and efforts on one particular consumer review site:  Google Reviews. 

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HELP! I have too many Google Accounts (and some are duplicates!)

Posted: Friday, June 20, 2014

Don't Lose Valuable ReviewsRealizing how important connecting your business to all of the various social media options that Google has (Google+, Google Local, YouTube) is something that many small businesses are finally coming to grips with.  You may not know a single person who has ever logged onto Google+, but that means nothing.  Google is logged into Google Plus, and if there is a good way to feed the beast more information on your company in order to get a higher search ranking, or to present more information on you during search results, then by golly – it’s worth all of the time in the world. 

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Reputation Management for Online Business

Online privacy and discretion seem to be a major focus for people these days, as the pendulum starts to swing regarding personal information available online.  It was reported by Search

Promoting an Online Contest

Congratulations.  You have decided to run an online promotion leveraging social media, email lists, and other web-based marketing strategies to drill up new leads, and/or to reward existing clients (and