Now that you have established your business Facebook page as a hub for people who have interests related to your products and services, you should be engaging in social interactions with your fans on a regular basis. Perhaps you own a ski shop, and a customer shares that her recent purchase made her trip even more enjoyable. Maybe you operate a farm-to-table restaurant, and a customer asks what’s growing in your restaurant garden. In these instances, it is rather easy to see that gratitude for your customers’ interest and comments would foster their continued connection to your business. Following some generally accepted rules of etiquette can help you to navigate the overall Facebook landscape, which isn’t always as clear-cut.