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Difference Between Google Authorship and Author Rank

Posted: Monday, September 29, 2014

4355060241_99ec20ab2cOh Google Authorship, we hardly knew you.

You may or may not be aware, but on August 28, 2014 Google shut down its authorship functionality completely. The three-year experiment to allow authors to publicly identify themselves in content they have created is over. Many people – especially those in SEO – jumped onto this particular bandwagon because Google suggested content with authorship would be seen and visited by more people searching for things and topics they were interested in. Originally, this had been achieved by creating “markups” within web pages but Google later asked users to link their content to Google+. But now that is over, what is there left? There is Author Rank! 

What Is Author Rank

A term created by the SEO community, Author Rank is the idea that if a noteworthy and trusted individual created content, their content is considered more valuable to search engines than an equivalent piece authored my someone who is not as well-known in the community of content creators. It makes sense, no? If people keep clicking on the same person’s content over and over again, any other articles written by them should also be worthwhile, thus making them worthy enough to be placed higher in search engine results. 

While there are no hard numbers to tell us Author Rank plays a significant role in visibility in Google and other search engines, it is a factor that should not be ignored. After all, would you not trust a thought leader who has written dozens or even hundreds of articles on a subject over a random person who may have written one or two pieces before? The easy answer is no. 

Google and Author Rank

Even though authorship is dead Google still found a way to utilize Author Rank, even to a small degree, in “in-depth articles.” These articles cover a wide variety of topics and are considered “in-depth” because of their considerable length and high degree of credibility. Google’s use of Author Rank in this way was confirmed by Amit Singhal, head of Google Search.

How to Use Author Rank to Your Advantage

Now that Google Authorship is out of the picture, what is there to do? Think bylines. The byline is the space within an article – traditionally under the title – that states the author, the date, and their position. Since the death of Google’s system of identifying content creators, bylines have become the de facto way in which authors are rewarded: increased visibility. In many cases, bylines will include links to the author’s company, portfolio, and then some. And what writer does not enjoy having bylines they can refer to later on for other projects? Here is a hint: none of them!

But like with other SEO measures, content is still king, so combining bylines, Author Rank, and similar methods of increasing online visibility are only as important as the quality of the works they are attached to. Keep that in mind when creating content online.

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Reputation Management for Online Business

Posted: Friday, July 18, 2014

8674101678_6964cf4a6f_bOnline privacy and discretion seem to be a major focus for people these days, as the pendulum starts to swing regarding personal information available online.  It was reported by Search Engine Land this week that 74% of United States adults would delete themselves from search results were it possible to do so. At the moment however, if Google or other search engines pick up on negative stories that are about you, or mention you, then there is little anyone can do, except to seek out a firm that specializes in online reputation management. 

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Promoting an Online Contest

Posted: Friday, July 11, 2014

CATES_PromoGraphic_r1Congratulations.  You have decided to run an online promotion leveraging social media, email lists, and other web-based marketing strategies to drill up new leads, and/or to reward existing clients (and maybe get a few in the door in the next few days or weeks).  Social media success in particular depends on high engagement, and Facebook contests or other social media contests are exactly the type of “carrot” tactic that can be used to encourage people to focus on your brand.   After running contests for our clients, we have come up with a few prompts to help you brainstorm different ways/resources to use to promote your efforts. 

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Using Facebook Deals for Quickly Increasing Engagement on Your Facebook Page

Posted: Monday, July 7, 2014

facebook logoQuality Not Quantity.  Can we say it enough?  (We don’t think so!)

It’s the new “buzzphrase” in web marketing (ironic –really – it shouldn’t be a buzzphrase at all – the mantra should ALWAYS be quality over quantity), because the quantity aspect has been saturated.  Google is onto all of the sites that are gaming the system and with each upgrade to Google search it has been able to adapt its algorithm to discount those gaming tactics.  Likewise, Facebook has grown to reach enough people that its own algorithm requires businesses to post worthwhile, valuable content in order to reach the fans (even the fans that want to read the business’ news!)

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Google Reviews and Your Medical Practice

Posted: Thursday, June 26, 2014

“Insightful physicians will see [patient reviews] as an opportunity to stand out from the crowd.  This new era of online information can be especially useful in competitive medical environments.” So recommends The American Journal of Gastroenterology.  Reviews of your business.  It is easy to feel like there are a million review sites (actually there may almost be that many).  Trying to cater to all of them and to monitor your reviews on each site can be an overwhelming thought, and not one that we would recommend.  While its smart to keep an eye on review sites and check your reviews across various sites once per quarter to make sure there is nothing damaging being said about your business, it is only necessary to focus your time and efforts on one particular consumer review site:  Google Reviews. 

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Difference Between Google Authorship and Author Rank

Oh Google Authorship, we hardly knew you. You may or may not be aware, but on August 28, 2014 Google shut down its authorship functionality completely. The three-year experiment to

Reputation Management for Online Business

Online privacy and discretion seem to be a major focus for people these days, as the pendulum starts to swing regarding personal information available online.  It was reported by Search