In today’s post, I offer quick ways to improve Gazelles’ web usability.
From an organizational point of view, I’d like to see the following navigation:
About Us (about the company and people involved)
About Vern Harnish
Investors and Advisors
Leadership Programs (all program offerings)
Rhythm Planning Software
Executive Training Workshop Programs
Online Short Courses
Resources (Free content and information for visitors)
Articles from the Growth Guy
Suggested Book List
Shop (store items available for purchase)
Utility Links: Contact Us, Live Chat, Blog, Sitemap
This is just a quick approach to simplifying the navigation from the visitors perspective. Undoubtedly would face resistance but keep in mind that just because an item is not a navigational link, it can still be promoted with a badge or text on the page.
What we are after is to aide/guide the user down a path that is logical and natural.
Now, as I drill down into the site, there are some issues. First, I can’t actually click on the main navigational tabs themselves—only on the drop down links. This is OK but not ideal. Ideally, the first drop-down item should also be the same as the main tab link. This makes sure that the visitor can click on the tab itself and get content.
On some of the second-level pages, the yellow panel on the left is category navigation, but on some pages it’s not. About Us uses the yellow panel but when I click into the Executive Program Schedule page, it does not. In the Resources and Weekly Insights sections, the left navigation is for Store Offerings—a completely different category. This is very confusing.
To finish reading, please see Part V of the web usability study.