Before I even get too far in depth here, the first and foremost fact to know about digital marketing is that it is ever changing. And I don’t mean a slow gradual change, but a constant change that is occurring daily. Google algorithms are continuously altered, sites grow in popularity while others decrease, and previous marketing techniques become antiquated. In the world of changing rules and strategies, here are some pieces of information that are crucial to know for best practice digital marketing.
Know what techniques deliver the best response. Currently, Internet marketers are more focused on inbound marketing. According to the Hubspot State of Inbound Marketing Report, more than half of marketers increased their inbound marketing budget in 2011. Unlike outbound marketing, inbound marketing such as social media and SEO are also generally more cost efficient and provide more leads.
Keep the mentality of your consumers. To know how people are using the Internet and what they are using it for is critical to planning your marketing strategy. Having a strong SEO strategy is necessary if you want to be at the top of organic search results. Along with SEO, having a company blog can increase the chances of being found by consumers. Blogs increase indexed pages, which will give you more leads and web traffic.
Have relevant keywords and strong content. Both of these are sound techniques for good SEO. Google Panda, for example, is aimed to aid users by sifting through sites and ranking pages with high content and quality before the rest. Good content on social media sites can also help raise traffic. Using keywords daily on Tweets and ‘Liking’ posts on Facebook can increase rank, especially if it links to content.
Have the best resources and know how to use them. Know your objectives and the best way to deliver them. To promote yourself to Smartphone users, a mobile optimized web page, mobile app, or QR code are all ways to bring your campaign to the target audience. Get in contact with a web design agency or SEO consulting firm so learn what’s out there and get the best help possible.
Be prepared to be constantly learning. New techniques to best market yourself on the Internet are always emerging. Keeping up with new Internet marketing trends easily helps one rise above the competition. Innovations on search engine sites and the growth of social media calls for digital marketers to be constantly on their toes.
The two most important objectives that a digital marketer should have are to provide viewers with a successful user-friendly site and to make the site easily seen and accessible. With these goals, you can plan the necessary approach to obtain them, such as creating a viable web design and creating strong content with keywords. After this, the rest will follow!