Design VS Content
Google Instant Preview allows users to see a small screenshot of your website before choosing a search engine result. Do users read the tiny text, or look at a visual? If you went with the aesthetics, you’d be correct: people always judge a book by its cover.
While generating great, quality content is absolutely essential, if it’s presented in an unappealing, or – let’s just say it – ugly way, users are less likely to visit your page. In the event that they do end up on your website, the bounce rate is much higher for sites that lack visual appeal.