Most social media management fails to interact with content writers, but there shouldn’t be much of a difference. While social media posts have less room for copy, the content is still searchable and must have relevant keywords in order to assist with search engine optimization. The only exception to this is privacy features allowing users to make their posts unsearchable.
The best way to ensure social media content is making the cut is to review it with content writers. Have others read the planned posts, add keywords, and make suggestions. First, come up with a list of ideas that relate to the company you represent. From there, build on the ideas with content. If the company has a weekly blog, be sure to share that will the social media world. Also, encourage fan participation by asking questions related to your industry. These things will, inevitably, be SEO-friendly while serving the dual purpose of entertaining your online audience.