Often, the best social media posts to celebrate the holidays are the ones that do not exist. Holiday greetings from brands via social media carry a big risk. That is the risk of coming across to followers as leveraging an important day to extend you brand reach, a factor that is being recognized more and more by consumers as being in bad taste and even vulgar.
Remember, social media is just that – SOCIAL. Your brand presence on social media is a distraction for users who are mainly there to socialize with family and friends. Just because you have an idea for a holiday post that you think for sure will go viral and “win the moment” that doesn’t mean you should post it. The brutal truth is, chances are it will fall flat.