There is a secret to getting information out to loyal followers on your Facebook Business Page: Quality over Quantity. It may not be the secret that you were hoping to hear, but it is true. The higher the quality of the information you have to share with your Facebook followers, the more effective it will be AND the more people will see it.
Facebooks continual tweaks to its algorithm are just further proof that the social media giant knows, the only way it will survive is by serving up relevant content to users. The only way to serve up relevant content is to serve up quality content, which means that businesses that are constantly self-promoting in ways that annoy followers – are NOT going to have those posts seen by anyone.