Over a decade ago, Bill Gates uttered a phrase that changed the entire marking landscape: “Content is King!”
This is the typical response given to clients or perspective clients on what makes a website so successful. Web designers say it. SEO experts say it. Marketers say it. And even almighty Google says it. And without fail, it has and will always be true. Sounds super important, does it not? It is! Allow us to dissect what that phrase really means.