RankBrain Is Aligned with SEO Best Practices
Posted: Thursday, November 19, 2015 | Filed under: Google, keyword optimizing, keyword selection, SEO best practice, website copywriting, digital marketing, google, importance of keywords, SEO | author: By premiere_ad
While machine learning may grab bigger headlines in relationship to self-driving cars, its role in the world of search has an impact on how web users receive information and therefore what they discover online each day. With RankBrain, Google has implemented a machine learning system that is intended to deliver better search results by applying a deeper understanding of language semantics. While it is used in a large percentage of queries, the most significant impact may be seen on search results for ambiguous and complex, multi-word queries. As one part of the overall Hummingbird algorithm, it is able to connect people with pages that are relevant but might not contain the exact search terms they used.
How to Handle Customer Complaints on Social Media
Posted: Thursday, November 5, 2015 | Filed under: Facebook, Google Reviews, Reputation Management, Social Media, client review and feedback, Facebook for Businesses, Online reputation, online reviews, Protect your online reputation, Reputation Management, reviews, social media | author: By premiere_ad
Many businesses live in fear of negative online reviews and comments from disgruntled customers. With the lightning speed and easy accessibility of social media, anyone who has had a bad experience related to your product or service can quickly reach their followers, yours, and just about anyone. Generally those with something negative to say also are faster to comment or leave a review than those who had a good experience. This is a frustration experienced by business owners who have great relationships with so many repeat customers but fail to see this translate to positive comments online. While your initial instinct may be to brace for the worst, keep in mind that the way that you handle customer complaints actually can help to enhance your corporate reputation.