Length of an SEO Contract

Posted: Tuesday, October 4th, 2011 by | Filed under: , , ,
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Hiring an SEO company may take a little time and research. We’ve discussed ten important questions you should ask during the “shopping” time period of choosing your SEO company, but you may be wondering why they require a 12-month contract. Well, there are a few reasons:

SEO company NJ

SEO company NJ

1. SEO takes time, as do other internet marketing services. The work an SEO company does doesn’t show right away or ever yday. Search engines don’t crawl your website every day. Sometimes it takes a couple months for results to appear. Link building may take longer to go into effect because of all the other sites that are pulling content. The more time an SEO company has, the better the results.

2. SEO is a cumulative process. Results are always improving because the process is always in effect. Activities are always being fine tuned and data reveals which are producing better results than others. From there, data can be combine and more effective SEO can take place. The process is never ending, websites and social networking sites are appearing constantly, as is your competition. Read more …

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Hiring an SEO Company

Posted: Sunday, August 14th, 2011 by | Filed under: , , ,

When hiring an SEO company for any long-term SEO services, it’s important to know what is involved and what to expect. Our previous post, “Five Questions to Ask Your SEO Agency Before You Hire Them” gave you an introduction to important questions to ask during the “shopping” process. We’ve added five more important questions to keep in mind when looking to hire an SEO company.

Are you using link building and what mythology?

The answer should, without hesitation, be yes. Link building is a large portion of SEO and should be coming from different sources and platforms: Quality content, quality articles, blogs, public relations, authorized directories and authorizes sites. No link farms should be involved.

Are you using hidden text, links or anything that the user cannot see for SEO?

This is something all business website owners should be aware of. Cloaking is a known technique where content changes when spiders visit the website. This is a big no-no for any website and should not be part of the SEO services your agency is providing. Aside from cloaking, there should be no hidden text or links built into your website.

Do you perform analysis on competitors and keywords? Read more …

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Questions to Ask Your SEO Firm

Posted: Thursday, August 11th, 2011 by | Filed under: , , ,

In our previous blog post we touched on a few important things to consider when “shopping” for an SEOfirm. Always do your research, and make sure your SEO company is doing their research as well. To make it easier for you, here are five questions you should ask your SEO agency before hiring them:

1. Are you going to make any changes to my website?

A specific type of SEO is necessary in order for optimization to take effect and that is called on-page SEO. On-page SEO has to do with your website and making sure all pages are properly formatted. The right SEO company will ask for permission to update and edit your site appropriately.

2. Are you going to help create the content? If not, are you going to update or add pages?

As a sub-question to number one, the answer to this should be yes. Many websites build landing pages which SEO companies will then optimize. Targeted keywords also need to be implemented into current content and any updated webpages.

3. What are you going to do besides updating my website? Read more …

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Compare SEO Companies

Posted: Monday, August 8th, 2011 by | Filed under: , ,

Okay so you’ve decided that your business needs an SEO program implemented. You want to rank for top keywords and bring in new customers. Now what? It’s time to shop around for an SEO company.

There are a few important key points you need to remember when requesting, receiving and comparing proposals. Each SEO company breaks down their proposal differently, so be sure to dissect each point and compare it to each company. Here are some things to keep in mind:

First and foremost, an SEO company’s pitch will tell you a lot about the company, the personality and how the agency is structured. You can get a good feel for a company and the work they will produce just by the types of questions they ask. Are their questions thorough and detailed? Based on their requests for data, can they make an accurate assumption about your company? Did they require access to your analytics account?

What exactly is each SEO company going to do? What SEO services are included? Which company can guarantee to get your website ranked top 3 on Google for specific keywords? Read more …

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