Press Releases for SEO

Posted: Thursday, April 12th, 2012 by | Filed under: , , ,
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Press Release

Press Release

Although press releases are more often than not associated with public relations, they are also often used as a tool for SEO experts. Many journalists and public professionals will argue that the press release is dead, but that doesn’t necessarily mean they don’t still circulate. For internet marketing and SEO reasons, the press release is very much alive.

Press releases are a way to increase exposure for your business, and are usually written based on news developments. The idea and distribution of press releases has shifted over to the internet. There are hundreds of distribution services that offer plans and packages to suit your needs. In terms of SEO, press releases are used to help linking building efforts. There are free and paid distribution services and both offer pros and cons, so be sure to research before you get involved.

Once you do some research to find the right distribution service for you, be sure to take advantage of the ways these services can help your link building efforts. Here are just a few ways press releases help SEO: Read more …

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Why is Content Important?

Posted: Tuesday, November 15th, 2011 by | Filed under: , ,

If there was one thing we could reiterate to clients over and over again, it would be that content is king. Why? Because content holds the power and can attract and persuade, it’s the most powerful SEO tool. High quality, keyword rich content is also important to your website. There is more and more competition daily for websites and consumers are looking for the most unique, useful and relevant information.

When a search is conducted in a search engine, it most likely started with a few SEO keywords. Search engines then crawl the internet looking for the most relevant content for the user. Search engines are constantly doing updates and indexing, adding new websites and materials. By having your website indexed and showing the search engine your website is content rich and is relevant to specific SEO keywords, the more worthy you look and the better chance you have of them finding you.

Search engines can’t find your webpage if there isn’t any content, or more importantly, SEO keywords. Search engine robots won’t crawl your website if there isn’t any content. Without content, there’s no way of defining your page or figuring out what your website is about, from a search engine’s perspective. Read more …

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Writing for a Website

Posted: Saturday, November 12th, 2011 by | Filed under: , ,

Copywriting is very important for any online marketing and involves strategically implementing words that get readers to follow and perform some type of action (ex: click this link, call to schedule an appointment, etc). As discussed over and over, SEO and web design work well together and there’s no reason why SEO copywriting shouldn’t be part of the web design process.

SEO copywriting is writing web page copy that is not only appealing and interesting for readers, but also ranks well for targeted keywords and terms that people are searching for in the search engines. SEO copywriting isn’t used in traditional marketing (for obvious reasons), but there are still many similarities between copywriting for a website versus copywriting for traditional marketing.

When copywriting for a website, it’s important to incorporate valuable keywords into the copy. Readers are most likely going to find your website (and copy) through search engines by using specific keywords. In traditional marketing, keywords don’t hold much value. Read more …

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