What is Social Bookmarking?

Posted: Tuesday, March 27th, 2012 by | Filed under: , , , ,
Pin It
Social bookmarking

Social bookmarking

Social bookmarking is a way to share and organize your links. By adding your links to social bookmarking sites, you can save and access your favorite webpages whenever you want to. Most of the popular website, such as Delicious, Digg or Technorati allow you to add tags and descriptions for SEO and to help others find your content.

Not only is social bookmarking helpful for SEO, but it can also help generate traffic. People browse social bookmarking sites in search of content and information, if they come across your website, there’s a chance they may click on to your website. These clicks can possibly turn into business leads, depending on what the user is looking for.

The links you submit to these social bookmarking website can also increase the number of backlinks and indirectly help increase your PageRank. PageRank is part of Google’s ranking algorithm, by helping determine quality websites. The higher your PageRank, the higher your ranking. In turn, the more traffic and the more people finding your website and business. Read more …

Tags: , , , ,

Link Building Takes Time

Posted: Thursday, February 16th, 2012 by | Filed under: , ,
Pin It

 

Link Building

Link Building

Link building is a process that takes time and patience, well quality link building that is. Quality link building is done manually and there aren’t any shortcuts. SEO companies with knowledge of the different search engine strategies know that submitting your website to a number of internet directories isn’t going to cut it.

Like building takes time, which means it’s a long-term project. Most SEO companies require their clients to sign 12-month campaigns because SEO takes time, and the link building process does as well. Quality links are important. Submitting your website URL to a handful of directories isn’t going to build your backlinks. Most likely those directories are junk and you won’t gain anything from them.

Instead of using those meaningless directories, seek out relevant websites that you can work with. Depending on your client’s industry or focus, you can reach out to certain websites and businesses and discuss opportunities with one another. Yes, this is going to take time, but the value you can potentially get out of relevant relationships is work that extra quality link. Building relationships with these websites will benefit you in the long run. Read more …

Tags: , ,

Internet Marketing Tips That Have Stood the Test of Time

Posted: Friday, January 6th, 2012 by | Filed under: , ,
Pin It

Some SEO techniques work for a few months or years before they become antiquated by revised search engine algorithms (link farms, anyone?). However, there are a handful of tips that worked in the past and will most likely continue working in the future. Read on for internet marketing tips that have stood the test of time.

Internet Marketing

Internet Marketing

Fresh Content

With today’s technologically savvy generation, many companies feel the need to use social media to keep up and maintain the interest of their current and prospective clients. And given that platforms like Twitter, Facebook fan pages, and blogging sites are generally free, most businesses (old and new) tend to view social media as a low-risk investment. However, once you decide you want to have a blog or Twitter, you absolutely MUST update them frequently. Even though Twitter and WordPress may be free, you still have to spend time writing new content on a regular basis, or at least you’ll have to pay an employee to do the updates for you. Just having a Twitter, Facebook fan page, and blog isn’t enough to increase your ranking in the search engine results page. Here is a good example that better explains the often over-simplified benefits of social media on web marketing: A company blog ranks relatively high in a SERP. However, one day, the owner finds that his traffic has suddenly dropped significantly. The culprit? His popular blog had not been updated for more than five months. However, once he makes a new blog post, that is enough to bring his traffic back to its standard volume.

Fresh content is good because search engine crawlers will recognize it. But more importantly, fresh content is good because it will naturally attract the attention of users and help you build organic links. Read more …

Tags: , ,

Smart Phone Marketing

Posted: Tuesday, November 29th, 2011 by | Filed under: , ,

When people think about search engine optimization and search engine marketing, they usually think about how to optimize their website as it would appear on a person’s computer screen. However, the beauty/challenge of internet marketing is that the field is constantly changing and evolving to adapt to new technological advancements and/or consumer behaviors. For instance, it is impossible to ignore the rise of the smartphone. Just think about how many people you see on the bus or inside a store with their eyes glued to their iPhone, Android, or Blackberry.

The rise of the smartphone means that it is no longer enough for SEOs to optimize their websites as viewed by computers—they also need to optimize their mobile websites. Google recently published a study called “The Mobile Movement: Understanding Smartphone Users” that stated that 77% of smartphone users use their phones to visit search engine websites, with nine out of ten of these mobile searches resulting in an action (such as purchasing or contacting the business). Practically all smartphone users use their mobile devices to look up local information, with 88% of them taking action within a day (which suggests that these searches are indicative of immediate needs).

With mobile searches playing such an influential role in consumer behavior, it is wise/beneficial for a business to optimize its mobile site. However, shockingly, only 4.8% retailers have a mobile site. It is apparent that many businesses are completely missing out on this juicy market. Due to the high number of mobile searches that are conducted each day, anyone truly interested in SEO and content marketing should seriously consider learning more about mobile SEO.

Tags: , ,

Why is Content Important?

Posted: Tuesday, November 15th, 2011 by | Filed under: , ,

If there was one thing we could reiterate to clients over and over again, it would be that content is king. Why? Because content holds the power and can attract and persuade, it’s the most powerful SEO tool. High quality, keyword rich content is also important to your website. There is more and more competition daily for websites and consumers are looking for the most unique, useful and relevant information.

When a search is conducted in a search engine, it most likely started with a few SEO keywords. Search engines then crawl the internet looking for the most relevant content for the user. Search engines are constantly doing updates and indexing, adding new websites and materials. By having your website indexed and showing the search engine your website is content rich and is relevant to specific SEO keywords, the more worthy you look and the better chance you have of them finding you.

Search engines can’t find your webpage if there isn’t any content, or more importantly, SEO keywords. Search engine robots won’t crawl your website if there isn’t any content. Without content, there’s no way of defining your page or figuring out what your website is about, from a search engine’s perspective. Read more …

Tags: , ,

Writing for a Website

Posted: Saturday, November 12th, 2011 by | Filed under: , ,

Copywriting is very important for any online marketing and involves strategically implementing words that get readers to follow and perform some type of action (ex: click this link, call to schedule an appointment, etc). As discussed over and over, SEO and web design work well together and there’s no reason why SEO copywriting shouldn’t be part of the web design process.

SEO copywriting is writing web page copy that is not only appealing and interesting for readers, but also ranks well for targeted keywords and terms that people are searching for in the search engines. SEO copywriting isn’t used in traditional marketing (for obvious reasons), but there are still many similarities between copywriting for a website versus copywriting for traditional marketing.

When copywriting for a website, it’s important to incorporate valuable keywords into the copy. Readers are most likely going to find your website (and copy) through search engines by using specific keywords. In traditional marketing, keywords don’t hold much value. Read more …

Tags: , ,

How to Promote Cosmetic Procedures Using Content

Posted: Friday, September 23rd, 2011 by | Filed under: , ,

The cosmetic and health spa industry is more competitive than ever, so it’s important to build your business an online presence. A web designer will guide you through designing a website, but will also share with you the importance of content. When designing a website, you want to be sure there are enough WebPages that you can include descriptive content. Content is key.

Customers interested in cosmetic procedures will often research the procedure first. After learning about the procedure from a general perspective, it’s common that they want to know about the spa and doctor they plan on using.  Most people use the internet to find information. For a cosmetic spa, in order to be found, you need search engine optimization (SEO) implemented throughout your website. Like we said above, content is key, but SEO content is even more important.  When designing a website, it’s important to consider SEO at the same time. You will learn that having a website is important, but without SEO, no one can find it.

After designing a website and incorporating SEO into your efforts, you’re going to want to promote your cosmetic procedures across the internet. Search engines are constantly updating their systems and also looking for new, updated content. By updating your website, blogs and social networking platforms, you can build your online presence even more. Read more …

Tags: , ,

Social Network for Your Spa Business

Posted: Tuesday, September 20th, 2011 by | Filed under: , ,

It is important for any business to develop a social presence on the web, not only for web marketing reasons, but customer interaction as well. As a spa business, there are women and men everywhere talking about the “latest greatest” or the most recent news surround the spa industry.

Social networking not only helps from an SEO standpoint, but it can also help your reputation. By starting discussions on Facebook or posting links to your blog posts on Twitter, you’re actually helping the SEO process for your website. Backlinks are created and point to your website, helping its overall rank. You can update your community about promotions, a new service you are introducing or share information about skin cancer. There are a number of topics that can spark an interest.

Social networking websites have also been used for customer service. Many times if someone has a bad experience (or a good one), they will post it on their Facebook wall or Twitter feed, giving you an opportunity to respond. Either way, as a professional business, it’s important to stay in contact with your customers (and potential customers). Respond in a professional way and follow up with their issue outside of social networking, either by phone or email. Read more …

Tags: , ,

Acquisition Marketing and Retention Marketing

Posted: Wednesday, August 17th, 2011 by | Filed under: , ,

Email marketing has become part of any business communication. In order to reach customers online, you should have a newsletter, website and use email messages to send targeted and useful content to consumers (existing and non-existing customers). Email marketing is a great technique for internet marketing.

Acquisition marketing and retention marketing can both be used through email marketing campaigns, but there’s a slight difference. Acquisition marketing is the idea of marketing and developing strategies to acquire new customers. Retention marketing involves marketing to existing customers. To keep customers as continued customers strategically marketing your products and business will keep them on your radar. Marketing your business will help increase the usage of your company’s services.

Acquisition marketing targets potential consumers that aren’t yet within the company. Through internet marketing and email direct marketing, you can introduce your company, it’s product and services and strategically influence them to see what you’re all about. Retention marketing helps build customer loyalty while driving revenue from your current customers. Based on data you may already have, you can build your newsletter marketing campaigns around customer behavior and design an effective newsletter. Read more …

Tags: , ,

How to Choose Keywords for SEO

Posted: Monday, May 30th, 2011 by | Filed under: , ,

The first step in SEO is identifying your target keywords. Although this may sound like a simple task, it really should not be taken lightly. You want to select the right keywords to target, and to do so, you must take into account two critical things in your analysis: 1) popularity of the keyword, and 2) the competition for the keyword.

Popularity of the keyword: Your list of target keywords should consist of only keywords that users will be searching. For example, if you own a bakery, it would make more sense to target “bakery nyc” than “bakery new york city.” Chances are that most people will not bother typing out “new york city” and will instead use the abbreviation. If you build links around a keyword/key phrase that no one uses, then you are wasting your web marketing efforts.

A common SEO mistake people make is to use their company’s name as a target keyword. However, there is no need to target your company’s name as a keyword. To illustrate why, let’s go back to the bakery example. Say the bakery’s name is called Sugary Smiles. A business practicing flawed internet marketing techniques would make sure that their company’s website is ranked #1 on the results page when people type in “sugary smiles” into search engines. The problem with this is that it is only useful for attracting people who already know about your company, but it isolates an entirely untapped channel of potential clients who don’t know the name of your company. After all, the likelihood that someone looking for a bakery in NYC will type “sugary smiles” into the search engine is essentially null. When creating a list of target keywords, you have to get into the mindset of your user. It’s not about what keywords you would search to find your company, but rather, it’s about what keywords the potential client will be searching that will lead them to your website. Read more …

Tags: , ,

« Older Entries