White Hat SEO is what is considered legal/acceptable techniques to reach your search engine optimization goals. Black Hat SEO would be the illegal/unethical tricks used to cut corners and increase your site’s ranking on search engine results pages.

Black Hat SEO

Black Hat

Examples of black hat SEO are link buying, keyword stuffing, and invisible text, to name a few. Link buying is exactly what it sounds like. Buying backlinks to your site so that you can increase your search engine ranking is unethical

The field of web marketing keeps evolving, and as search engines continue to improve on their algorithms to better meet the search needs of their users, the definition of what is white hat SEO and black hat SEO continues to change as well. Read more …