Google Analytics “Not Provided” Keyword

Posted: Monday, December 12th, 2011 by | Filed under: , , , ,

Back in October, Google announced that their SSL Search protection is going help protect their users when using Google search.  Google users who are signed into their Google accounts will have more of a protected, customized search experience because Google is “protecting” their search data.

What does this mean?

Websites that receive clicks through Google search will no longer receive detailed keyword information about each individual search query. Instead, “not provided” will appear in the “Entrance Keywords” section of Google Analytics. Google stopped sharing the organic keywords used to search when Google users are logged in.

Google Analytics will still recognize the search as organic, but will no longer display the keyword terms that were used to search with to reach your website. Read more …

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Title Tag Optimization

Posted: Thursday, October 13th, 2011 by | Filed under: , ,

Welcome back to the second segment of our series on making sure your website isn’t losing out on any of its own important SEO hotspots. Last time we talked about why it’s so important to embed the right keywords into your web pages. Today we’ll discuss the second checkpoint:

2) Are you using keyword-rich title tags?

Are you using keywords in your title tags? It seems almost too obvious, but we feel it is worth saying again because too often new businesses will launch websites with their web pages inappropriately (or should we say, ineffectively) labeled as “page1” or their company’s name. If you’re looking to improve your web marketing and get noticed on the web, then you should make sure that your title pages use some of the keywords that you’re targeting.

Another benefit of having descriptive title tags is that it’ll help users (and yourself) navigate through your site. Ideally, you will spread your services/products across several pages. Make each page distinct, and if you can, try to put only one product/service per page. You should never clump all your products/services together on one page. Doing so dilutes the relevance of your page in the eyes of search engine crawlers. In addition, making each web page focus on only one type of product/service will naturally lead to the use of more keywords on those pages, and this will only help you in terms of content marketing. Read more …

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SEO Keyword Strategy

Posted: Monday, October 10th, 2011 by | Filed under: , ,

A lot of factors go into search engine optimization, including the design of your website. Check out the following checklist to see if your website needs a few touch-ups to get the most SEO benefits. Are you making sure that you’re…

1) Using the best SEO keywords on your web pages?

2) Using keyword-rich title tags?

3) Minimizing your reliance on Flash?

4) Optimizing your homepage for web marketing purposes?

Let’s talk about the first checkpoint. All SEO companies will tell you that keyword research is a crucial preliminary step towards improving your search engine ranking. However, a lot of times people that are new to internet marketing get distracted by the immediate data offered by keyword analysis tools.

For example, say you just opened your own boutique store and are interested in working content marketing into your business plan. If you care about improving your SEO, then using a keyword analysis tool is definitely a step in the right direction. However, the tool itself is only half of the equation. You, or the SEO company that you hire, make up the other half. Tools such as Google Adwords Keyword Tool can provide you with lots of useful information about your competition as well as how many global/local searches are made for those keywords. But it is up to you (or your SEO) to figure out what keywords to type in and analyze. If you type in “jewelry boutique shop,” you’ll find interesting data about the competition for that keyword, but it won’t be very helpful to you because 1) the competition for that keyword is very high, making it unlikely that you’ll be able to rank on the first page in a semi-timely manner, and 2) you’re better off targeting other keywords that are more likely to lead to conversion. After all, someone searching for “gold custom bracelet milburne, NJ” is probably more likely to convert and make a purchase than someone who looks up “jewelry boutique shop.” The point of SEO is not to attract more traffic to your site for traffic’s sake. The point is to drive in the right type of traffic that will lead to conversion and more revenue for your business. Read more …

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How to Choose a Keyword for a Dermatologist Website

Posted: Saturday, September 17th, 2011 by | Filed under: , ,

Dermatology is an industry that offers a number of services, such as Botox, chemical peels, acne treatment, skin resurfacing and many others. All of these dermatology procedures are especially popular in New Jersey. When working on designing a website and implementing SEO into the content throughout the site, it’s important to do extensive keyword research. So, how do you choose keywords for a dermatologist?

Beyond the obvious, keywords referred to as local SEO keywords; include a geographical keyword/tag in the phrase. For example: “chemical peels northern NJ” would be a common phrase searched for in search engines. What’s important for businesses like dermatology is to dig deeper and use specifics. Local SEO is very important for any local business and geography is a large portion of what’s use by search engines to yield results. Combine general keywords, such as acne treatment, eczema, and others with a city, county, region, state or town.

When writing content for a website, you don’t want to go too big that search engines can’t distinguish which services you offer and which areas you service. Local SEO involves a lot of time and effort. As a dermatologist, it’s important to identify what areas are strongest for your business and what services you want to target. Focus on the top ten or top five and then go from there. Once you’ve decided on those, you can rank them on importance and begin the process. Read more …

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Analyzing Keywords for Best SEO

Posted: Tuesday, June 7th, 2011 by | Filed under: , , ,

In our last post, we mentioned that there are two things to consider when identifying your SEO keywords. In today’s update, we cover the second half of the keyword identification process: competition analysis.

Competition for the keyword: When dealing with search engine marketing, you’ll want to ask yourself how many other sites are competing to be noticed for your target keyword. It’s not surprising that is a lot more competition for the keywords “bakery nyc” than there are for “bakery union square nyc.” If at all possible, you should target the smaller market because you will have a better chance of standing out among the crowd of listings. It’s the equivalent of holding up a sign at a rally of 300 people versus holding up a sign at a rally of only 30 people. In the first scenario, you are exerting a lot of energy to be heard, but the sheer mass of people you are competing has the power of diluting even your mightiest efforts. On the other hand, in the second scenario, you don’t have to exert as much energy, yet you will still have a better chance of being noticed.

The best SEO keywords are the ones that are popular and have a low rate of competition. As a result, doing prior research before embedding keywords into the various pages of your website is critical and can save you a lot of time/resources. Read more …

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