Press Releases for SEO

Posted: Thursday, April 12th, 2012 by | Filed under: , , ,
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Press Release

Press Release

Although press releases are more often than not associated with public relations, they are also often used as a tool for SEO experts. Many journalists and public professionals will argue that the press release is dead, but that doesn’t necessarily mean they don’t still circulate. For internet marketing and SEO reasons, the press release is very much alive.

Press releases are a way to increase exposure for your business, and are usually written based on news developments. The idea and distribution of press releases has shifted over to the internet. There are hundreds of distribution services that offer plans and packages to suit your needs. In terms of SEO, press releases are used to help linking building efforts. There are free and paid distribution services and both offer pros and cons, so be sure to research before you get involved.

Once you do some research to find the right distribution service for you, be sure to take advantage of the ways these services can help your link building efforts. Here are just a few ways press releases help SEO: Read more …

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Does Social Bookmarking Help SEO?

Posted: Monday, April 2nd, 2012 by | Filed under: , , , ,
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Social Bookmarking Sites

Social Bookmarking Sites

Social bookmarking is a way for internet users to organize and manage their bookmarks of online resources. Social bookmarking for SEO companies is not only for organization, but a help with creating backlinks and increasing the visibility of the website across a number of platforms.

For SEO, social bookmarking sites are helpful in that every time you add a bookmark to a social bookmarking site, you create a backlink. Backlinks are one of the most important pieces to the SEO puzzle. Over time, by adding and building the number of backlinks to your website, you can help increase its PageRank and ranking in many search engines, especially Google.

Websites like Delicious, StumbleUpon and Digg provide users with the option to “vote.” If your content is of good quality, voters can vote your link up, which can result in a good amount of traffic. Quality traffic to your website is very valuable and for many, can turn into potential leads. Read more …

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Can Pinterest Help SEO?

Posted: Thursday, March 22nd, 2012 by | Filed under: , , , , ,
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Image bookmarking

Image bookmarking

If you haven’t heard by now, Pinterest is one of the latest social networking websites drawing attention in the social media world. Because of the visual attraction, users are flocking to the latest social site. Pinterest offers a social bookmarking feel, in the sense that you pin your favorite things, like you would bookmark your favorite urls on sites like Delicious and Digg.

Now, SEO specialists are also figuring out the newly popular website and using it to their advantage. Here are some of ways Pinterst can help SEO: Read more …

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Link Building is Important

Posted: Friday, January 13th, 2012 by | Filed under: , ,
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Last time we talked about how fresh content can help you out in your search engine marketing goals. As you probably already know, link-building is crucial for SEO. Because links are such a critical component of web marketing, we’ll spend the rest of this blog discussing the various types of link building strategies that can boost your rank in search engine results pages.

Link Building strategies

Link Building strategies

Natural link-building growth Read more …

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No Follow Links and SEO

Posted: Monday, October 24th, 2011 by | Filed under: , ,

When it comes to search engine optimization, links have the most influence on one’s ranking in search engine results pages. However, not all links are made the same.

Links that come from a website that already has a lot of quality backlinks are given more weight than links that come from a relatively unknown website with zero/few backlinks.

Links are also weighted differently depending on whether they are “do follow links” or “no follow links.” No follow links were created as a prevention method for spam links. A no follow link tells search engines to not give the link any weight. Thus, no follow links cannot directly improve SEO.

The rules of content marketing are constantly evolving. For example, a couple years ago, some folks thought that they had stumbled upon an SEO secret—LinkedIn. Not only was LinkedIn a trusted authority in Google but the website links in the LinkedIn profiles could also be customized to create unique anchor text that was SEO-friendly. For this reason, they believed that LinkedIn could offer juicy backlinks to their sites.

However, times changed, and LinkedIn decided to get rid of the do follow links on the LinkedIn profiles and replace them with 302 redirects. In addition, most of the public links on LinkedIn are no follow links, which means that posting in discussion forums won’t do much in terms of helping you improve your ranking. Although you can no longer rely on LinkedIn for those highly coveted do follow links, LinkedIn is still a great way to expand your network and further establish your brand, two things that will help your content marketing in the long run.

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