SEO for Mobile Phones

Posted: Friday, December 2nd, 2011 by | Filed under: , ,

Last time we talked about how companies should incorporate mobile SEO into their game plan.  Now, you could pay to have mobile ads. However, the focus of this series will be on content marketing and organic search (in other words, what you can do without paying for advertisements).

You’ve probably heard the term “mobile friendly site” before. Unfortunately, some people assume that making a site mobile friendly is the same thing as mobile SEO. In reality, the two are different and not interchangeable.

The first step in mobile SEO is to decide whether or not you need a dedicated mobile site or a mobile friendly version of your current site. Although the number of smartphone users is rapidly increasing, there is still a very large mass of people who still use the traditional mobile phone. If you know that you have a lot of customers that still use traditional mobile phones, then you are better off with a dedicated mobile site. Smartphones, on the other hand, are able to view web pages much like they appear on desktop browsers (just on a smaller screen).

Similar to SEO for desktops, SEO for mobile phones also begins with keyword research. However, with mobile keyword research, it is important to remember that mobile search queries are often shorter than desktop queries. Whereas desktop queries tend to be more descriptive, mobile queries are shorter. The reason for this is not simply due to the inconvenience of typing a long search query on a tiny screen with a small keypad. It is also due to the fact that mobile users tend to always be either on the go (e.g. going to work, trying to find a restaurant, shopping, waiting on line) or sitting down (perhaps on the bus, at a restaurant table, at the office desk, etc.). Simply put, mobile users on the go don’t have time/patience for thoughtful, descriptive search queries.

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Local Marketing for Cosmetic Spas

Posted: Thursday, September 22nd, 2011 by | Filed under: , ,

We’ve already talked about the importance of having a website for your cosmetic, medical health spa business, but in order for your website to be effective towards your local market, you should consider local SEO. Building a local SEO campaign around your business will help you reach your customers and potential customer through web searches.

One of the first steps in any SEO campaign is to research target keywords. For any type of spa, depending on the services you offer, you can build your campaign around the most popular and most searched for topics. Let’s use Botox for example. If your spa offers Botox, most likely you have some information about the services on your website. For local customers to find your business and website, you should incorporate geography into your web copy.

Search engines crawl through millions of websites daily and try to find the most relevant content for the search. Local SEO helps you target the area in which you service and builds your ranking based on searches. If your cosmetic spa in NJ has built an SEO campaign using local SEO, you can target your local customers. When a search is conducted for “Botox northern NJ,” your spa should appear in search results. Based on the specifics and the towns you want to cover, the same keywords can be incorporated. Use specific towns around the specific services you want to focus on.

Using social networking and local SEO together can also optimize your website. Many customers are on platforms such as Facebook and Twitter looking for information and opinions. Having your spa participating in discussions will also bring attention to your business. By using these platforms as a web marketing effort, you can build your online presence and overall business presence while promoting your spa to your local customers (and beyond!)

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Plastic Surgeons in NYC need SEO

Posted: Monday, September 19th, 2011 by | Filed under: , ,

It’s no secret that New York City is one of the most competitive cities in the United States. Plastic surgeons are constantly trying to reach out to new customers and build their practices. Since over 80% of consumers begin their search for products and services online, that’s where any local business needs to be. It’s important to exist on the web, through a website and in search engines.

After you work with a web designer on designing the best website for your company, you can move on to promoting it. Once you have a website in place, you need to make sure anyone and everyone can find it. This is where search engine optimization (SEO) falls in place. SEO is important for any business, but especially for plastic surgeons. Plastic surgery may be a broad category, which is why keyword research needs to be done around the services the plastic surgeon offers. For example, you don’t want to focus on just plastic surgery, but all the areas you cover: facelift, rhinoplsty, breast augmentation, reconstructive, etc. Each of these areas needs special attention and targeting.

With an area like New York City, it’s important to include local SEO and geographical tags on your keywords. When searches are conducted in search engines, many people use keyword specific phrases, which need to be implemented into your content. Local SEO is the only way to appear in search results for an area like NYC. Plastic surgeons, especially, are among the many people competing for the number one spot. Read more …

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Cosmetic Spas Need Professional Websites

Posted: Wednesday, September 14th, 2011 by | Filed under: , ,

Cosmetic spas are a very competitive local market, so it’s essential for them to have a professional website. For a business that offers any cosmetic services such as skin care, laser hair removal, injectables, breast augmentation or anything related, many times customers research the procedure ahead of time.

Since the internet has become a prime resource for any information, many people start there. Search engines have an endless number of websites in their database and when a search is conducted, robots crawl them looking for keywords and relevant websites pertaining to the search. From a local business perspective, you definitely want your website to appear first in search results.

It’s important to make your clients feel welcome and like they’re in “good hands.” A professional website for your business should follow your basic web usability standards. Web designers will tell you light colors are important, especially for a spa. Anything too dark doesn’t give a good “refreshing” vibe. An attractive image on your homepage invites the customer in, a simple web marketing tactic. Simple, defined horizontal navigation helps the user find what they need without having to search your website.

For a spa’s interior WebPages, it’s important to be descriptive and positive. Your copy should include relevant keywords and detailed information for your customers. For local spas, best SEO includes geographical regions. Including relevant towns, counties, cities and states will help users pinpoint your business. Because there is so much competition, you want to be sure to win over your local market. Be sure to do so with a professional website, any web marketing, whether it’s email marketing, pay per click advertising or something different, keyword integration and more. If you want to learn more about how to optimize your business on the web, contact an experienced web designer.

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