Internet Marketing Tips That Have Stood the Test of Time

Posted: Friday, January 6th, 2012 by | Filed under: , ,
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Some SEO techniques work for a few months or years before they become antiquated by revised search engine algorithms (link farms, anyone?). However, there are a handful of tips that worked in the past and will most likely continue working in the future. Read on for internet marketing tips that have stood the test of time.

Internet Marketing

Internet Marketing

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With today’s technologically savvy generation, many companies feel the need to use social media to keep up and maintain the interest of their current and prospective clients. And given that platforms like Twitter, Facebook fan pages, and blogging sites are generally free, most businesses (old and new) tend to view social media as a low-risk investment. However, once you decide you want to have a blog or Twitter, you absolutely MUST update them frequently. Even though Twitter and WordPress may be free, you still have to spend time writing new content on a regular basis, or at least you’ll have to pay an employee to do the updates for you. Just having a Twitter, Facebook fan page, and blog isn’t enough to increase your ranking in the search engine results page. Here is a good example that better explains the often over-simplified benefits of social media on web marketing: A company blog ranks relatively high in a SERP. However, one day, the owner finds that his traffic has suddenly dropped significantly. The culprit? His popular blog had not been updated for more than five months. However, once he makes a new blog post, that is enough to bring his traffic back to its standard volume.

Fresh content is good because search engine crawlers will recognize it. But more importantly, fresh content is good because it will naturally attract the attention of users and help you build organic links. Read more …

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Hit By Google Panda 2.5 Update?

Posted: Monday, November 21st, 2011 by | Filed under: , , ,

Google Panda 2.5 update made its way through their web universe this past October.  Google Panda is known as Google’s algorithm for determining which website to rank in the top of search engines based on specific searches. This particular update left SEO experts scrambling for answers.

It turns out that Google Panda’s new update is primarily focusing on quality websites. Google sees that there are too many spam and “junk” websites appearing at the top of search engines. In an effort to change the way Google ranks these sites, Google Panda (update) 2.5 is heavily focused on unique, lengthy, quality website content.

Aside from quality content, Google is also focusing on social interaction outside of websites. Web socialization is important in the internet world these days, so it’s important to interact outside of your website.

If your website was affected by the Panda update, there are a few things you can do: Read more …

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How to Promote Cosmetic Procedures Using Content

Posted: Friday, September 23rd, 2011 by | Filed under: , ,

The cosmetic and health spa industry is more competitive than ever, so it’s important to build your business an online presence. A web designer will guide you through designing a website, but will also share with you the importance of content. When designing a website, you want to be sure there are enough WebPages that you can include descriptive content. Content is key.

Customers interested in cosmetic procedures will often research the procedure first. After learning about the procedure from a general perspective, it’s common that they want to know about the spa and doctor they plan on using.  Most people use the internet to find information. For a cosmetic spa, in order to be found, you need search engine optimization (SEO) implemented throughout your website. Like we said above, content is key, but SEO content is even more important.  When designing a website, it’s important to consider SEO at the same time. You will learn that having a website is important, but without SEO, no one can find it.

After designing a website and incorporating SEO into your efforts, you’re going to want to promote your cosmetic procedures across the internet. Search engines are constantly updating their systems and also looking for new, updated content. By updating your website, blogs and social networking platforms, you can build your online presence even more. Read more …

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Local Marketing for Cosmetic Spas

Posted: Thursday, September 22nd, 2011 by | Filed under: , ,

We’ve already talked about the importance of having a website for your cosmetic, medical health spa business, but in order for your website to be effective towards your local market, you should consider local SEO. Building a local SEO campaign around your business will help you reach your customers and potential customer through web searches.

One of the first steps in any SEO campaign is to research target keywords. For any type of spa, depending on the services you offer, you can build your campaign around the most popular and most searched for topics. Let’s use Botox for example. If your spa offers Botox, most likely you have some information about the services on your website. For local customers to find your business and website, you should incorporate geography into your web copy.

Search engines crawl through millions of websites daily and try to find the most relevant content for the search. Local SEO helps you target the area in which you service and builds your ranking based on searches. If your cosmetic spa in NJ has built an SEO campaign using local SEO, you can target your local customers. When a search is conducted for “Botox northern NJ,” your spa should appear in search results. Based on the specifics and the towns you want to cover, the same keywords can be incorporated. Use specific towns around the specific services you want to focus on.

Using social networking and local SEO together can also optimize your website. Many customers are on platforms such as Facebook and Twitter looking for information and opinions. Having your spa participating in discussions will also bring attention to your business. By using these platforms as a web marketing effort, you can build your online presence and overall business presence while promoting your spa to your local customers (and beyond!)

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Social Network for Your Spa Business

Posted: Tuesday, September 20th, 2011 by | Filed under: , ,

It is important for any business to develop a social presence on the web, not only for web marketing reasons, but customer interaction as well. As a spa business, there are women and men everywhere talking about the “latest greatest” or the most recent news surround the spa industry.

Social networking not only helps from an SEO standpoint, but it can also help your reputation. By starting discussions on Facebook or posting links to your blog posts on Twitter, you’re actually helping the SEO process for your website. Backlinks are created and point to your website, helping its overall rank. You can update your community about promotions, a new service you are introducing or share information about skin cancer. There are a number of topics that can spark an interest.

Social networking websites have also been used for customer service. Many times if someone has a bad experience (or a good one), they will post it on their Facebook wall or Twitter feed, giving you an opportunity to respond. Either way, as a professional business, it’s important to stay in contact with your customers (and potential customers). Respond in a professional way and follow up with their issue outside of social networking, either by phone or email. Read more …

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Plastic Surgeons in NYC need SEO

Posted: Monday, September 19th, 2011 by | Filed under: , ,

It’s no secret that New York City is one of the most competitive cities in the United States. Plastic surgeons are constantly trying to reach out to new customers and build their practices. Since over 80% of consumers begin their search for products and services online, that’s where any local business needs to be. It’s important to exist on the web, through a website and in search engines.

After you work with a web designer on designing the best website for your company, you can move on to promoting it. Once you have a website in place, you need to make sure anyone and everyone can find it. This is where search engine optimization (SEO) falls in place. SEO is important for any business, but especially for plastic surgeons. Plastic surgery may be a broad category, which is why keyword research needs to be done around the services the plastic surgeon offers. For example, you don’t want to focus on just plastic surgery, but all the areas you cover: facelift, rhinoplsty, breast augmentation, reconstructive, etc. Each of these areas needs special attention and targeting.

With an area like New York City, it’s important to include local SEO and geographical tags on your keywords. When searches are conducted in search engines, many people use keyword specific phrases, which need to be implemented into your content. Local SEO is the only way to appear in search results for an area like NYC. Plastic surgeons, especially, are among the many people competing for the number one spot. Read more …

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