Does Social Bookmarking Help SEO?

Posted: Monday, April 2nd, 2012 by | Filed under: , , , ,
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Social Bookmarking Sites

Social Bookmarking Sites

Social bookmarking is a way for internet users to organize and manage their bookmarks of online resources. Social bookmarking for SEO companies is not only for organization, but a help with creating backlinks and increasing the visibility of the website across a number of platforms.

For SEO, social bookmarking sites are helpful in that every time you add a bookmark to a social bookmarking site, you create a backlink. Backlinks are one of the most important pieces to the SEO puzzle. Over time, by adding and building the number of backlinks to your website, you can help increase its PageRank and ranking in many search engines, especially Google.

Websites like Delicious, StumbleUpon and Digg provide users with the option to “vote.” If your content is of good quality, voters can vote your link up, which can result in a good amount of traffic. Quality traffic to your website is very valuable and for many, can turn into potential leads. Read more …

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Hit By Google Panda 2.5 Update?

Posted: Monday, November 21st, 2011 by | Filed under: , , ,

Google Panda 2.5 update made its way through their web universe this past October.  Google Panda is known as Google’s algorithm for determining which website to rank in the top of search engines based on specific searches. This particular update left SEO experts scrambling for answers.

It turns out that Google Panda’s new update is primarily focusing on quality websites. Google sees that there are too many spam and “junk” websites appearing at the top of search engines. In an effort to change the way Google ranks these sites, Google Panda (update) 2.5 is heavily focused on unique, lengthy, quality website content.

Aside from quality content, Google is also focusing on social interaction outside of websites. Web socialization is important in the internet world these days, so it’s important to interact outside of your website.

If your website was affected by the Panda update, there are a few things you can do: Read more …

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Benefits of PPC Advertising

Posted: Saturday, November 5th, 2011 by | Filed under: , ,
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Pay per click (PPC) is an aspect of internet advertising that is used to direct traffic to your website. Your advertisement, in text format, is displayed on the top of or to the side of organic search results in Google, Yahoo or Bing.

PPC advertising

PPC advertising

Advertisers will typically bid on keywords or keyword phrases that are relevant to their target niche and will only have to pay that amount if people click on your advertisement. Your advertising campaign will help manage your accounts as well as your budget. So, what are the advantages of using PPC as part of your internet advertising strategy?

PPC online advertising can be created around your budget. Keyword costs can range based on the competition, but you can set a maximum bid on the keywords of your choice to be sure you don’t extend outside your budget. You can effectively disperse your marketing budget based on the levels of participation in PPC. Read more …

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No Follow Links and SEO

Posted: Monday, October 24th, 2011 by | Filed under: , ,

When it comes to search engine optimization, links have the most influence on one’s ranking in search engine results pages. However, not all links are made the same.

Links that come from a website that already has a lot of quality backlinks are given more weight than links that come from a relatively unknown website with zero/few backlinks.

Links are also weighted differently depending on whether they are “do follow links” or “no follow links.” No follow links were created as a prevention method for spam links. A no follow link tells search engines to not give the link any weight. Thus, no follow links cannot directly improve SEO.

The rules of content marketing are constantly evolving. For example, a couple years ago, some folks thought that they had stumbled upon an SEO secret—LinkedIn. Not only was LinkedIn a trusted authority in Google but the website links in the LinkedIn profiles could also be customized to create unique anchor text that was SEO-friendly. For this reason, they believed that LinkedIn could offer juicy backlinks to their sites.

However, times changed, and LinkedIn decided to get rid of the do follow links on the LinkedIn profiles and replace them with 302 redirects. In addition, most of the public links on LinkedIn are no follow links, which means that posting in discussion forums won’t do much in terms of helping you improve your ranking. Although you can no longer rely on LinkedIn for those highly coveted do follow links, LinkedIn is still a great way to expand your network and further establish your brand, two things that will help your content marketing in the long run.

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How to Promote Cosmetic Procedures Using Content

Posted: Friday, September 23rd, 2011 by | Filed under: , ,

The cosmetic and health spa industry is more competitive than ever, so it’s important to build your business an online presence. A web designer will guide you through designing a website, but will also share with you the importance of content. When designing a website, you want to be sure there are enough WebPages that you can include descriptive content. Content is key.

Customers interested in cosmetic procedures will often research the procedure first. After learning about the procedure from a general perspective, it’s common that they want to know about the spa and doctor they plan on using.  Most people use the internet to find information. For a cosmetic spa, in order to be found, you need search engine optimization (SEO) implemented throughout your website. Like we said above, content is key, but SEO content is even more important.  When designing a website, it’s important to consider SEO at the same time. You will learn that having a website is important, but without SEO, no one can find it.

After designing a website and incorporating SEO into your efforts, you’re going to want to promote your cosmetic procedures across the internet. Search engines are constantly updating their systems and also looking for new, updated content. By updating your website, blogs and social networking platforms, you can build your online presence even more. Read more …

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Email Marketing Tracking

Posted: Thursday, September 1st, 2011 by | Filed under: , ,

Now that you’ve built your email marketing campaign, it’s time to blast it out to your email database. Whether you’ve built the HTML yourself, or you’re using an newsletter marketing program, you should always evaluate tracking data. There are a few important results you want to evaluate. This data will help you understand who is reading your emails, what they’re interested in, which email addresses are invalid and more. To understand your results, there are a few different areas you should be aware of:

 

Open rate

This term refers to the number of email recipients from your list that opened the email message you sent. This number is usually displayed in a percentage and total number of message opened.

 

Bounce rate

Bounce rate refers to the number of emails that were undeliverable. — some email addresses may be invalid, some email accounts block unknown users. A hard bounce means that the email you sent was returned because delivering it was impossible. Either the email account doesn’t exist or it’s wrong in your database. A soft bounce is the delaying of email messages. Sometimes the system has difficulty delivering because the mailbox is full or the server is temporarily down.

  Read more …

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Email Subject Line Best Practices

Posted: Monday, August 29th, 2011 by | Filed under: , ,

Knowing all the areas you need to cover in your email newsletter marketing campaign will give you the most value from your work. Once you’ve had a chance to evaluate the focus areas of your email, it’s important to craft an effective subject line. The subject line is almost as important as the content laid out in your email. It gives your customers a quick overview of what type of content is in your email.

An effective subject line will prompt your audience to open your email. It’s important to give your readers a peak at what’s inside through the subject line. Marketing with email is strategic and writing a subject line is tough.

There are some challenges that come with crating an effective subject line. Most email programs only display a certain number of characters (usually between thirty and fifty). This gives you a limited amount of space for your subject line. Aside from space allowance, your subject line needs to be catchy and intriguing – something that will cause your reader to open your email. Keep these things in mind when creating a subject line:

Theme: Most newsletter marketing campaigns are designed around a theme. Your email will most likely stay within a certain theme, which means your subject line should stay within that theme as well. Read more …

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Effective Email Marketing Strategy

Posted: Tuesday, August 23rd, 2011 by | Filed under: , ,

After recognizing the value and ROI of retention newsletter marketing campaigns, you’re ready to build an effective internet marketing strategy. It’s important to plan ahead and build out your campaign so you’re prepared for what’s to come. A few things to keep in mind for your marketing strategy:

Setting Objectives

Be sure your customers can act on your newsletter marketing campaigns. What do you want them to do? There’s no doubt you want your business to make money from any type of marketing, but think strategically. What do you want to put in your emails? Certain product/promotion you want to push? How often will you be sending emails? To whom are you sending emails?

Segment Your Email Addresses

By dividing your email list can be beneficial to both you and your customers. Instead of building a broad email newsletter marketing campaign, divide your list into segments and build smaller, more targeted newsletters based upon similar customer interests, demographics, or other behavioral characteristics. More defined segments can result in better email response.

Planning Your Email Campaign Read more …

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Questions to Ask Your SEO Firm

Posted: Thursday, August 11th, 2011 by | Filed under: , , ,

In our previous blog post we touched on a few important things to consider when “shopping” for an SEOfirm. Always do your research, and make sure your SEO company is doing their research as well. To make it easier for you, here are five questions you should ask your SEO agency before hiring them:

1. Are you going to make any changes to my website?

A specific type of SEO is necessary in order for optimization to take effect and that is called on-page SEO. On-page SEO has to do with your website and making sure all pages are properly formatted. The right SEO company will ask for permission to update and edit your site appropriately.

2. Are you going to help create the content? If not, are you going to update or add pages?

As a sub-question to number one, the answer to this should be yes. Many websites build landing pages which SEO companies will then optimize. Targeted keywords also need to be implemented into current content and any updated webpages.

3. What are you going to do besides updating my website? Read more …

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Successful Email Marketing Strategies

Posted: Monday, July 25th, 2011 by | Filed under: , ,
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We’ve talked about the importance of newsletter marketing in a previous blog, but wanted to touch on a few important areas and talk about why newsletter marketing is so important. For a small business, it’s important to take advantage of any internet marketing opportunities available to you.

Email newsletter PAC NJ for July

Email newsletter PAC NJ for July


Web marketing hasn’t replaced traditional marketing entirely, but it has become very relevant for small businesses. Developing good newsletter concepts and designs can be time consuming and difficult. If you feel the challenges of newsletter marketing are too challenging or you just don’t have time, consider hiring a web designer or web marketing agency to relieve you of the work! Read more …

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