Should You Do SEO and PPC Together?

Posted: Thursday, May 3rd, 2012 by | Filed under: , ,

Although search engine optimization (SEO) and pay per click advertising (PPC) are two separate strategies, they often work well together. Both SEO and PPC, when approached together, work very well and here’s why:

More keyword information to analyze

  • Since both SEO and PPC require keyword research, using a variety of keywords in your strategies can help determine which ones lead to the highest conversion rate. With more data to analyze, this information can help the overall strategy and quicker.

PPC copy for organic results

  • Running a PPC campaign can help determine which keywords and copy work best for organic searches as well. From ad results, you can get a good idea of how to write your title tags, meta descriptions and even copy for the organic side.

Analytics from organic results for PPC keywords Read more …

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The Difference Between SEO and PPC

Posted: Thursday, April 26th, 2012 by | Filed under: , , ,
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PPC and SEO

PPC and SEO

Although it may seem obvious to some, SEO and PPC can be confusing. If your business is looking to increase its internet presence, these are two great ways to do so. SEO and PPC are very different, but when used together can maximize search engine results.

Search engine optimization (SEO) is a process and gets your website to rank in organic search results. Organic results are unpaid and appear in the main section of search engine results. There are many elements that go into SEO including keyword research, updating website copy, building backlinks and more.

PPC stands for pay per click and refers to search engine or paid advertising through websites like Google, Yahoo or Bing. With PPC advertising, you pay the search engine (Google) to appear in their search results, either on the top of the search engine or on the right side. This type of advertising is called pay per click because you are in fact paying Google per click. You set up a campaign by choosing certain keywords (usually based on what you’re willing to pay) and when someone clicks your ad, Google charges you that amount. Read more …

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Benefits of PPC Advertising

Posted: Saturday, November 5th, 2011 by | Filed under: , ,
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Pay per click (PPC) is an aspect of internet advertising that is used to direct traffic to your website. Your advertisement, in text format, is displayed on the top of or to the side of organic search results in Google, Yahoo or Bing.

PPC advertising

PPC advertising

Advertisers will typically bid on keywords or keyword phrases that are relevant to their target niche and will only have to pay that amount if people click on your advertisement. Your advertising campaign will help manage your accounts as well as your budget. So, what are the advantages of using PPC as part of your internet advertising strategy?

PPC online advertising can be created around your budget. Keyword costs can range based on the competition, but you can set a maximum bid on the keywords of your choice to be sure you don’t extend outside your budget. You can effectively disperse your marketing budget based on the levels of participation in PPC. Read more …

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Budgeting a PPC Campaign

Posted: Saturday, July 2nd, 2011 by | Filed under: , ,

As you can probably assume by now, advertisers only pay for online advertising in pay per click (PPC) form when users click on the ad. PPC advertising can help your business earn visibility with users looking for their services. The cost of this type of internet advertising can vary based on your campaign, but be alert of the costly clicks.

Advertisers bid on keywords in specific search engines and win a prominent ad spot. Bids are placed based on what advertisers are willing to pay for each keyword. The cost per click of your ad is the amount you are willing to pay for each click. The tricky part of this process is identifying which keywords you will incorporate into your advertising campaign. There are highly competitive keywords in search engines, which tend to be general terms, and tend to be quite expensive. There are two sides to bidding on a popular keyword: one, the traffic to your site will increase almost instantly and two, each click costs you part of your budget and that online advertising cost will increase quickly as well.

A good way to use online advertising is to bid on keywords that are most relevant to your website content. Think about specific brands, geographical regions and other, more defined keyword phrases. Internet advertising is very competitive, especially general PPC keywords.

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