Should You Do SEO and PPC Together?

Posted: Thursday, May 3rd, 2012 by | Filed under: , ,

Although search engine optimization (SEO) and pay per click advertising (PPC) are two separate strategies, they often work well together. Both SEO and PPC, when approached together, work very well and here’s why:

More keyword information to analyze

  • Since both SEO and PPC require keyword research, using a variety of keywords in your strategies can help determine which ones lead to the highest conversion rate. With more data to analyze, this information can help the overall strategy and quicker.

PPC copy for organic results

  • Running a PPC campaign can help determine which keywords and copy work best for organic searches as well. From ad results, you can get a good idea of how to write your title tags, meta descriptions and even copy for the organic side.

Analytics from organic results for PPC keywords Read more …

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The Difference Between SEO and PPC

Posted: Thursday, April 26th, 2012 by | Filed under: , , ,
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PPC and SEO

PPC and SEO

Although it may seem obvious to some, SEO and PPC can be confusing. If your business is looking to increase its internet presence, these are two great ways to do so. SEO and PPC are very different, but when used together can maximize search engine results.

Search engine optimization (SEO) is a process and gets your website to rank in organic search results. Organic results are unpaid and appear in the main section of search engine results. There are many elements that go into SEO including keyword research, updating website copy, building backlinks and more.

PPC stands for pay per click and refers to search engine or paid advertising through websites like Google, Yahoo or Bing. With PPC advertising, you pay the search engine (Google) to appear in their search results, either on the top of the search engine or on the right side. This type of advertising is called pay per click because you are in fact paying Google per click. You set up a campaign by choosing certain keywords (usually based on what you’re willing to pay) and when someone clicks your ad, Google charges you that amount. Read more …

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Hit By Google Panda 2.5 Update?

Posted: Monday, November 21st, 2011 by | Filed under: , , ,

Google Panda 2.5 update made its way through their web universe this past October.  Google Panda is known as Google’s algorithm for determining which website to rank in the top of search engines based on specific searches. This particular update left SEO experts scrambling for answers.

It turns out that Google Panda’s new update is primarily focusing on quality websites. Google sees that there are too many spam and “junk” websites appearing at the top of search engines. In an effort to change the way Google ranks these sites, Google Panda (update) 2.5 is heavily focused on unique, lengthy, quality website content.

Aside from quality content, Google is also focusing on social interaction outside of websites. Web socialization is important in the internet world these days, so it’s important to interact outside of your website.

If your website was affected by the Panda update, there are a few things you can do: Read more …

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Benefits of PPC Advertising

Posted: Saturday, November 5th, 2011 by | Filed under: , ,
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Pay per click (PPC) is an aspect of internet advertising that is used to direct traffic to your website. Your advertisement, in text format, is displayed on the top of or to the side of organic search results in Google, Yahoo or Bing.

PPC advertising

PPC advertising

Advertisers will typically bid on keywords or keyword phrases that are relevant to their target niche and will only have to pay that amount if people click on your advertisement. Your advertising campaign will help manage your accounts as well as your budget. So, what are the advantages of using PPC as part of your internet advertising strategy?

PPC online advertising can be created around your budget. Keyword costs can range based on the competition, but you can set a maximum bid on the keywords of your choice to be sure you don’t extend outside your budget. You can effectively disperse your marketing budget based on the levels of participation in PPC. Read more …

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Copywriting for PPC Ads

Posted: Saturday, July 9th, 2011 by | Filed under: , ,

Internet advertising and PPC ads require you to be quick to the punch. With that said, you have limited space to capture your audience’s attention so be sure to get straight to the point. Always think about your keywords when you are writing your ad copy and be sure your ad is relevant. Web marketing is strategic because your readers are only looking at your ad for seconds, at most.

There are a few tips your should follow when writing your copy in your internet advertising ads. Always check out your competitors and observe their strategies. Can you be more creative and enticing? With all the competition in web marketing and the internet in general, it’s important to say what you want quickly. Sometimes, the less words you have, the greater the impact on the reader.

Be as specific as possible when marketing online. Use descriptive words that draw the reader in, have them want to know more. Also, using call-to-action words such as “buy” or “order” may give them another reason to click. Try to be different than others that appear in search results for your keywords. You want them to click on your internet advertising ad, so be creative.

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