Should You Do SEO and PPC Together?

Posted: Thursday, May 3rd, 2012 by | Filed under: , ,

Although search engine optimization (SEO) and pay per click advertising (PPC) are two separate strategies, they often work well together. Both SEO and PPC, when approached together, work very well and here’s why:

More keyword information to analyze

  • Since both SEO and PPC require keyword research, using a variety of keywords in your strategies can help determine which ones lead to the highest conversion rate. With more data to analyze, this information can help the overall strategy and quicker.

PPC copy for organic results

  • Running a PPC campaign can help determine which keywords and copy work best for organic searches as well. From ad results, you can get a good idea of how to write your title tags, meta descriptions and even copy for the organic side.

Analytics from organic results for PPC keywords Read more …

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How Small Businesses Can Keep Up with Big Brands in AdWords

Posted: Tuesday, May 1st, 2012 by | Filed under: , , ,
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For plenty of small businesses, Google AdWords has been a wonderful way to bring in customers at the perfect moment: When the customer is trying to find a place to buy what the store is selling. For others, it’s been confusing, time-consuming and unproductive. While two cases are hardly ever alike, one of the biggest problems small businesses face is that AdWords demands constant supervision. To be good, you can’t just spend several hours getting your campaign up and running, you’ve got to monitor your spending every day.

Google AdWords

AdWords is like a silent auction in which the winning bids are changing at a rapid pace, similar to airfares and the stock market. One day the bid you’ve set to put your ad in position 3 might only be good enough for position 8, and unless you’re really keeping on top of your maximum CPC’s, your number of clicks could drastically fall.

Search engine marketing professionals know that you can’t “set and forget” when it comes to choosing your maximum bid, but small business owners don’t always have the time or desire to manage several advertising campaigns on top of running a company.  This, more than keyword choice and ad text, is what leads to the failure of most SMB AdWords campaigns. Read more …

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The Difference Between SEO and PPC

Posted: Thursday, April 26th, 2012 by | Filed under: , , ,
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PPC and SEO

PPC and SEO

Although it may seem obvious to some, SEO and PPC can be confusing. If your business is looking to increase its internet presence, these are two great ways to do so. SEO and PPC are very different, but when used together can maximize search engine results.

Search engine optimization (SEO) is a process and gets your website to rank in organic search results. Organic results are unpaid and appear in the main section of search engine results. There are many elements that go into SEO including keyword research, updating website copy, building backlinks and more.

PPC stands for pay per click and refers to search engine or paid advertising through websites like Google, Yahoo or Bing. With PPC advertising, you pay the search engine (Google) to appear in their search results, either on the top of the search engine or on the right side. This type of advertising is called pay per click because you are in fact paying Google per click. You set up a campaign by choosing certain keywords (usually based on what you’re willing to pay) and when someone clicks your ad, Google charges you that amount. Read more …

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Benefits of PPC Advertising

Posted: Saturday, November 5th, 2011 by | Filed under: , ,
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Pay per click (PPC) is an aspect of internet advertising that is used to direct traffic to your website. Your advertisement, in text format, is displayed on the top of or to the side of organic search results in Google, Yahoo or Bing.

PPC advertising

PPC advertising

Advertisers will typically bid on keywords or keyword phrases that are relevant to their target niche and will only have to pay that amount if people click on your advertisement. Your advertising campaign will help manage your accounts as well as your budget. So, what are the advantages of using PPC as part of your internet advertising strategy?

PPC online advertising can be created around your budget. Keyword costs can range based on the competition, but you can set a maximum bid on the keywords of your choice to be sure you don’t extend outside your budget. You can effectively disperse your marketing budget based on the levels of participation in PPC. Read more …

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Pay Per Click Best Practice

Posted: Wednesday, July 6th, 2011 by | Filed under: , ,

Pay Per Click (PPC) is a common form of web advertising that allows advertisers to bid on keywords. As opposed to paying a flat fee, with PPC, you only pay if your ad is clicked on. You can determine your budget and work you internet advertising around it, but there are a few basics you should know before you begin.

Keyword costs ranged based on the words you are searching. You can set your cost, but be aware if someone outbids you, your ad placement will become less prominent. Carefully choose keywords that are relevant to your content website and use geographical regions to help target your local market. Your advertising campaign should allow you to arrange your keywords accordingly.

The timing and placement of PPC ads are almost instant. Ads are inserted above and to the side of organic searches and go live as soon as you submit your campaign. You can also choose to run your advertising campaign whenever you want to.

PPC ads can be targeted to anyone you want. For local businesses, you may want to focus on your local area and use keywords that your audience would search for. Since ads are text, you can edit the coy to coincide with specific keywords. Read more …

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