Why You Need Optimized Landing Pages
Posted: Wednesday, January 17, 2018 | Filed under: ppc, digital marketing, Google AdWords, Landing Pages, paid search, PPC Basics, PPC tips, search engine marketing, SEO | author: By John Busold
With careful design and effective copy, you can take your lead generation to the next level. As the most important element in any successful PPC campaign, your landing pages play a crucial role in driving leads and increasing revenue. Aside from collecting potential customers’ names and contact information, your landing pages provide several other invaluable benefits. So, what are those benefits?
The Anatomy of a Great Landing Page
Posted: Tuesday, November 7, 2017 | Filed under: ppc, digital marketing, Google AdWords, online marketing, paid search, pay-per-click, PPC Basics, SEM | author: By John Busold
Marketers can easily build landing pages these days, especially with all the digital tools available. But creating a landing page is only half the battle; the true challenge lies in creating a landing page that actually converts. Why? Because you need to consider the various elements on the page such as your design, your brand’s message, and the copy will affect each visitor.
What is a Landing Page?
Posted: Monday, July 3, 2017 | Filed under: ppc, Bing, digital marketing, google, Google AdWords, Keyword Selection, paid search, PPC Basics, Search Engines | author: By John Busold
As an essential component of any well-crafted marketing strategy, landing pages act as “landing pads” for prospects visiting your brand’s website. Whether you intend to generate leads, sell products, or collect valuable data, your landing pages help ensure these intended actions occur. Furthermore, well-optimized landing pages allow you to initiate the process of converting prospects into leads and potentially into customers. While creating landing pages requires time and careful precision, investing the time to craft compelling copy and an effective design will facilitate optimal conversions and boost revenue.