Picking an SEO-friendly Web Designer

Posted: Wednesday, November 23rd, 2011 by | Filed under: , ,

SEO and web design aren’t always implemented together, but the most successful internet presence are results of SEO web design. SEO (search engine optimization) is the idea of enhancing a website (with keywords, content, important on-page tactics and more) to rank highly in search engines. Web design, overall, is creating an online presence with a website. But it doesn’t stop there.

When companies use separate web designers and SEO companies, it’s common to see redundancies and repetition in the work, which ultimately costs more to the company. A better approach to SEO and web design is to find a company that is experienced in both services. Both SEO and web design take time and effort. Web design should be created with SEO in mind and SEO should be implemented around the web design, they go hand in hand.

A web designer may be focused primarily on the website architecture, sitemap and photograph placement on your website, strictly layout and creative features. Without SEO in mind, eventually a company will have to backtrack and edit specific design features to incorporate SEO. Someone who builds a creative website with SEO features can help your website become optimized in search results. For example, things like title tags, content and calls to action should all be SEO friendly and a website designer isn’t concerned about these things.

It’s important and beneficial to your company to consider SEO and web design as one. A company that offers both services will show you excellent results (and be more cost-effective). The internet is about usability and your website should help users find information. Many times, for users to find the information, and SEO program needs to be in place. Once a user finds your website, you want to be sure the best design features are in place so your potential customer can find what they are looking for and hopefully take action.

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Length of an SEO Contract

Posted: Tuesday, October 4th, 2011 by | Filed under: , , ,
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Hiring an SEO company may take a little time and research. We’ve discussed ten important questions you should ask during the “shopping” time period of choosing your SEO company, but you may be wondering why they require a 12-month contract. Well, there are a few reasons:

SEO company NJ

SEO company NJ

1. SEO takes time, as do other internet marketing services. The work an SEO company does doesn’t show right away or ever yday. Search engines don’t crawl your website every day. Sometimes it takes a couple months for results to appear. Link building may take longer to go into effect because of all the other sites that are pulling content. The more time an SEO company has, the better the results.

2. SEO is a cumulative process. Results are always improving because the process is always in effect. Activities are always being fine tuned and data reveals which are producing better results than others. From there, data can be combine and more effective SEO can take place. The process is never ending, websites and social networking sites are appearing constantly, as is your competition. Read more …

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Downside of Flash Site Design

Posted: Thursday, September 15th, 2011 by | Filed under: , ,

Flash websites can be very powerful when delivering a visual. Unfortunately, the effects of Flash stop there. From a graphic web design standpoint, Flash is attractive, fun and animated, but is it helping your website? Most likely not.

There are been a number of outstanding problems with Flash, including it’s compatibility with search engines. The internet overall is about text, and Flash doesn’t handle text very well. For whatever text may be included in your Flash (SEO keyword rich or not), most search engines won’t be able to index it anyway. Without an indexed website, your pages will never be found. Web designers can’t stress enough, the importance of content and copy on your website. Flash based websites usually wipeout the option of creating a content-rich website.

Aside from being buried among the millions and millions of other websites, once your page is found it’s not uncommon for it to take an extra few seconds to load. These seconds are worth a lot in the internet search world. Flash development usually takes much longer to load than HTML websites. Users (and potential customers) don’t like to wait. The longer your Flash takes to load, the more risk you take in losing customers.

Typical web design features aren’t included in Flash, making your website less user-friendly. Since Flash is typically all about the presentation, web usability goes out the window. Your typical navigation, contact information and other important pages aren’t in the standard position, making your user look longer for what they’re searching for. Another few worthy seconds you’re losing. Read more …

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