How to Optimize Your YouTube Channel

Posted: Thursday, May 17th, 2012 by | Filed under: , , ,
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YouTube

YouTube

We already know the importance of video and the power it has over the internet. Shooting and producing a web video can not only help your traffic, but can be used as a conversation tool for your prospective customers. A video can help users relate more and having a visual aid is much more effective than reading website copy.

YouTube is one of the most popular search engines and contains millions and millions of video. According to YouTube, 60 hours of video are uploaded every minute, over 4 billion videos are viewed a day and over 800 million unique visitors visit YouTube each month. That said, it’s easy for your YouTube channel to get lost.

Here are a few ways to optimize your YouTube channel: Read more …

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Internet Marketing Big Picture

Posted: Thursday, February 23rd, 2012 by | Filed under: , ,
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Internet marketing

Internet marketing

Internet marketing incorporates more than just SEO into the mix. A successful online marketing campaign should include content marketing, SEO and social media. These three pieces of the puzzle will help build a strong internet presence. Yes, you can slowly focus on one area, but these three work best when they’re used together.

Unfortunately (for SEO agencies), Google and other search engines have been getting smarter as the days go on. They know which websites are using SEO and which aren’t. With that said, Google’s algorithm for ranking evaluates more than just whether or not a website is using SEO. Ranking well in search engines may be a great start, but it’s not the only thing that’s going to help your business grow. Ranking well may translate to the user that your website is trusted by the search engines, but many times that’s not enough to convince them you’re what they are looking for. Read more …

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Why Summer Camps and Sleep Away Camps Need SEO

Posted: Monday, November 14th, 2011 by | Filed under: , ,
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Most consumers turn to the internet to find information. If you are researching a company or business, it’s likely you use search engines to locate websites and information about them. If you’re a business, you probably know by now, the importance of a website. Summer camps are no different. Parents want as much detail about summer camps to ensure their children are in good hands and summer camp owners and directors need to be visible in web searches for parents to find them.

Summer Camps

Summer Camps

Since competition is fierce among summer camps, the best way to ensure your website is at the top of search results is to invest in search engine optimization. Here’s why: Read more …

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Improve Traffic Using Social Media

Posted: Wednesday, September 21st, 2011 by | Filed under: , ,
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Social networking sites have been making a big impact in the internet world. These sites are communities of people from all over the world who come together through the internet by sharing similar interests. Social networking websites such as Twitter, Facebook and LinkedIn allow your personality (or the personality of your business) to emerge. When social networking is used with search engine optimization, you can really maximize your internet presence.

As opposed to having customers just read information off your website, you can interact with them and add a personality to your internet presence. You can attract new people by sharing useful information and having conversation around it. Building relationships with customers and even business contacts is key for any business, and social networking is a great way to do just that.

Social media optimization is a great way to improve the optimization of your website or search ranking. By using your social networking sites to post information about your business, you will find this helpful to your website. By including links to your website or blog and including current trending topics or keywords in each post, you will find yourself appearing in searching. This is key to using search engine optimization and social networking together. Read more …

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Social Network for Your Spa Business

Posted: Tuesday, September 20th, 2011 by | Filed under: , ,

It is important for any business to develop a social presence on the web, not only for web marketing reasons, but customer interaction as well. As a spa business, there are women and men everywhere talking about the “latest greatest” or the most recent news surround the spa industry.

Social networking not only helps from an SEO standpoint, but it can also help your reputation. By starting discussions on Facebook or posting links to your blog posts on Twitter, you’re actually helping the SEO process for your website. Backlinks are created and point to your website, helping its overall rank. You can update your community about promotions, a new service you are introducing or share information about skin cancer. There are a number of topics that can spark an interest.

Social networking websites have also been used for customer service. Many times if someone has a bad experience (or a good one), they will post it on their Facebook wall or Twitter feed, giving you an opportunity to respond. Either way, as a professional business, it’s important to stay in contact with your customers (and potential customers). Respond in a professional way and follow up with their issue outside of social networking, either by phone or email. Read more …

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