Below is the final portion of our study on Studio Diatribe’s web usability.

Looking at the main navigation, there are two links that are confusing to me. First, the term “Investment.” Does that mean that they are looking for investors in the company? The title could mean that. No, the page is about Pricing. Why not just call it that? That’s a universally understood term. If they think that “pricing” on a main navigation is too up-front, then I’d suggest moving it under “info” where it is still available through the drop-down. I’d also suggest “About Us” is a more friendly term for “info”. Since most people come to the site wanting to see the work, I’d suggest that the “Imagery” be broken into categories in a main navigation. I don’t have a recommendation as to how at this point but since the images are key, the visitor should have more options of navigating them other than the one “imagery” link.

Pref. Vendors? I’m sure these are reciprocal links but a main navigational item devoted to offsite links isn’t a great idea. Better to have this a sub-navigation under “about us” or a footer link. Also, the page should have some descriptive text to explain why these are important and what use they are. Read more …

Below are some more tips on how to improve Studio Diatribe’s web usability.

Other things that hurt SEO include the lack of search-engine-friendly URLs. Aside from this hurting SEO, it also means that there is no way to give out specific URLs for information on the site. Instead of
http://thestudiophotographers.com/?category_name=addison-park-beautiful-venues
they should be able to tell prospects that want to see photos from Addison Park to go to
thestudiophotographers.com/addison-park <http://thestudiophotographers.com/addison-park>
That is a much better and more convenient URL to give.

The handling of the photos seems to be a bit inconsistent. In some cases, there is a large photo and many thumbnails that open into lightbox images. In other cases, the visitor gets a flat list of large images to scroll through. Ideally, the visitor should be given one user interface for all the galleries so that they’re not guessing about how to interact with the work. But at least the photographs are large and detailed so that the visitor can get a good sense of their quality. Unfortunately, the layout that works for the large photographs is awful for the text on the site. Most pages fill the full width of the site with the text, creating line lengths of 140 characters or so—about double a desirable length. Further, it appears that the CSS contains a call for the font of Century Gothic, which is not a cross-platform compatible font. The 5% of visitors that see the site on the Mac will see it but those on the PC will not. In that case the default font of Arial will load. While not terrible, sites should be designed so that they don’t look considerably different to different visitors. The photographers obviously take great care to make sure that when they photograph an event, the resulting photographs look consistent. They should ask the same of their web designers. Read more …

Today, we will continue to identify ways for Studio Diatribes to improve its web usability.

The server that hosts the site is fast which, at least on my desktop computer, masks how slowly the site loads. I am loading the homepage on my iPhone using a 3G connection and after three minutes the site has not completed loading. This is unbearably slow and while I still see it trying to load the last of the page, I’m going to stop it from trying.

I tried to print the homepage to see if the theme has provided a print-specific CSS file and it has. The print file creates black type with a white background which is more desirable than wasting the visitor’s ink supply by printing large areas of the dark brown. That’s when I saw that the resulting print would be 72 pages. There is no reason a site—particularly a photo blog—should be this length. A text blog would at least load quickly and be relatively small in size but all these photos take up unnecessary download time.

A quick search shows that the site ranks well with a google organic search for Freehold Photographers but I couldn’t find it while searching for Millburn Photographers or Staten Island Photographers. Part of this can be attributed to the lack of keyword-rich text on their home page. What text there is does not describe the company, but rather, describes the events. I believe this is a mistake in that this approach hinders SEO. Also, in the way that the page is set up, they offer the visitor ten offsite links before they show the first photograph of the first event. That’s an invitation to leave the site when they should be trying to get people deeper into it. Read more …

The Studio Photographers site is built on a standard WordPress photo blog theme. WordPress is a good blogging software as it is easy to edit and post articles. There are also a number of nice photo blog themes that are available. Unfortunately, this one is problematic, and this week’s post offers various ways in which the Studio Photographers website can improve its web usability.

First of all, there’s the length. If printed, the homepage would require 72 pages to print. This is too much content for any page and particularly for the homepage. While the photography is beautiful, all that I can hope to do is scroll down quickly to glean a bit of what is there. There is simply too much content for me to absorb the whole. It would be better to offer fewer images that represent their different styles and allow the visitor to choose which ones he or she wants to explore. This overabundance is also problematic in the navigation for imagery/beautiful venues which contains 23 sub-level links that would extend below the user’s monitor window on a 17-inch screen. Instead of a drop-down of this length, visitors should be given a page from which to choose venues. I would imagine that most people would not know but 3 or 4 of these, so having a visual reference next to the name on the page would at least clue the visitor in as to what the venue offers.

While I think having a series of images on the homepage is a great idea, users should be able to interact with and control the sequence. If a visitor finds an image interesting, then he or she should be able to pause the slideshow and examine the photo. If they want more information, they should be able to click through to a series of similar images. Further, these images are created using Flash which means that the slideshow will not load on the iPhone or iPad. Fortunately, they do have a static image that loads if the flash does not and the site does not look broken. Still, other technologies exist to animate photographs that will work on multiple platforms and browsers. Read more …