With over 150 million users, today Snapchat is a viable medium for businesses to engage with potential customers on social media. But many marketers hesitate; unaware on how to take advantage of Snapchat’s potential in order to generate new leads. But with careful planning and execution, the social media experts at Premiere Creative will show you exactly how to generate leads from Snapchat using these 5 effective tactics.
1. Create Sponsored Geofilters and Lenses
Companies no longer have to chance passer-by-ers notice their business or have to rely solely on ranking first on Google for customers to find their business. Instead, now companies can gain leads via Snapchat; a platform that their target audience frequently uses. In the US, a single National Sponsored Geo-filter typically reaches 40% to 60% of daily Snapchat users; and on average users play with a sponsored lens for 20 seconds.
Geofilters and lenses can immediately draw attention to your business on Snapchat. Geofilters allow you to promote your business by location. Snapchat users in your area can easily find your business, as well as where, when, and why they took the snap. Sponsored lenses allow Snapchat users to play with an interactive ad or animation you’ve created.
In the spirit of Snapchat’s fun entertainment, these two options give your brand an edge allowing your company to be a part of the hundreds of millions of Snaps exchanged daily. Geofilters and Lenses can help your brand gain exposure, as they raise brand awareness notifying users in proximity to your business.
2. Prompt Followers to Join Your Email List
Snapchat can be a great addition to your marketing strategy when used in conjunction with existing content. Try using Snapchat to promote your latest video, blog post, or eBook through your email database. Unfortunately, Snapchat doesn’t let you create clickable links, so you’ll want to use Bitly to shorten your link into something memorable. Type this link in your Snapchat story and encourage people to take a screenshot of it to look at the content. Consider asking your followers to snap you back for the link. Then, send followers the link in a direct message. Extending the relationship beyond Snapchat and onto an email list is a much more effective medium to sell.
3. Use Real Time Marketing
You can bolster your online reputation by snapping your product or service in action. If you have a product-based business, show how to use it, how it’s made, and how it helps consumers. You can also provide followers live behind-the-scenes access to exclusive product launches.
For service-based businesses, identify daily ins and outs of your business. In addition, Snapchat is the perfect platform to share and promote new services your company is developing. The most important thing to show your followers is the first step to take to buy your product or service.
4. Conduct a Question & Answer Session
Snapchat is an interactive medium so an effective tactic to keep your followers engaged is by holding a question and answer session. In order to do this, you could have users post their questions via Twitter, Facebook, or direct message on Snapchat. Then mention their handle and answer each question on your Snapchat story. Be sure to keep the conversation casual and fun.
5. Gamify Discount Offers
Reward current followers and gain new leads by offering discount offers exclusively on Snapchat. Snapchat’s disappearing content creates a sense of urgency, which keeps your target audience engaged.
Still not sure how to entice leads through discounts? Encourage customers to snap themselves using your product. Ask followers to view your story and answer questions about your brand.
Entice followers to earn vouchers. Try a “Where’s Waldo” game with a hidden personalized Bitmoji for followers to screenshot, circle, and send back to win a discount code or creating a coupon spinner that flashes different discount amounts for followers to screenshot at the right moment.
Bringing It All Together
The key to generating the most leads is frequent use of Snapchat to keep your users engaged. Snapchat is an entertaining business tool to foster brand recognition and gain a following while creating fun interaction to generate leads. To learn how to incorporate Snapchat into your digital marketing strategy, contact the social media experts at Premiere Creative today!