Easy SEO Tactics To Optimize Your Website
Posted: Wednesday, May 24, 2017 | Filed under: seo, content marketing, digital marketing, facebook, google, Google+, social media, Twitter, website design | author: By Mark McPherson
With the amount of web traffic generated daily, businesses need exposure to compete in the changing digital landscape. To do so, businesses should consider integrating search engine optimization (SEO) methods when designing their website. Did you know 93% of online experiences begin with a simple search query? This comes as no surprise because many web surfers use search engines for quick answers to their questions. Whether Google, Bing, or Yahoo, your website must include SEO elements to keep top rank in searches and maintain a steady traffic flow.
How to Use Facebook’s Targeting Options
Posted: Tuesday, May 16, 2017 | Filed under: Social Media, Customer Engagement, digital marketing, facebook, Facebook for Business, social media marketing | author: By Mark McPherson
Facebook stands as one the most powerful digital advertising platforms for propelling businesses across the social media landscape. According to HootSuite, “On Facebook, mobile ads have 9.1x higher click-through rate; meanwhile, desktop ads have an 8.1x higher click-through rate than normal web ads”. From small mom and pop shops to corporate conglomerates, Facebook targeting options uses an arsenal of direct functions to capture your audience at any given time. Unlike traditional media such as billboards or print, digital platforms like Facebook use a granular approach to delivering your ads to an intended market.
6 Tips to Broadcast on Facebook Live
Posted: Thursday, April 6, 2017 | Filed under: Social Media, content marketing, digital marketing, facebook, Facebook for Business, Social Media Developments, social media marketing, Video Marketing | author: By John Busold
As mobile technology continues to improve, widespread video consumption is easily available. While video demand grows, more brands join the bandwagon by implementing video into their content strategy. In 2016, video marketing saw a surge of popularity. According to statistics from Hubspot: