What is a Landing Page?
Posted: Monday, July 3, 2017 | Filed under: ppc, Bing, digital marketing, google, Google AdWords, Keyword Selection, paid search, PPC Basics, Search Engines | author: By John Busold
As an essential component of any well-crafted marketing strategy, landing pages act as “landing pads” for prospects visiting your brand’s website. Whether you intend to generate leads, sell products, or collect valuable data, your landing pages help ensure these intended actions occur. Furthermore, well-optimized landing pages allow you to initiate the process of converting prospects into leads and potentially into customers. While creating landing pages requires time and careful precision, investing the time to craft compelling copy and an effective design will facilitate optimal conversions and boost revenue.
How to Rank High on Google
Posted: Tuesday, June 27, 2017 | Filed under: Search Engine Optimization, content marketing, digital marketing, google, Keyword Optimization, Local SEO, SEO, SEO Basics, website design | author: By Carly Maitlin
As the number one search engine in the world, over 1 billion people use Google every month. At the same time, reports show that Google provides almost 12 billion searches each month. Many covet a high ranking on Google for higher visibility and increased traffic. We’ve all heard the business phrase “location, location, location,” which still rings for digital search queries.
Easy SEO Tactics To Optimize Your Website
Posted: Wednesday, May 24, 2017 | Filed under: seo, content marketing, digital marketing, facebook, google, Google+, social media, Twitter, website design | author: By Mark McPherson
With the amount of web traffic generated daily, businesses need exposure to compete in the changing digital landscape. To do so, businesses should consider integrating search engine optimization (SEO) methods when designing their website. Did you know 93% of online experiences begin with a simple search query? This comes as no surprise because many web surfers use search engines for quick answers to their questions. Whether Google, Bing, or Yahoo, your website must include SEO elements to keep top rank in searches and maintain a steady traffic flow.