Refine Keywords to Save Ad Dollars
Posted: Thursday, February 11, 2016 | Filed under: keyword analysis, keyword optimizing, keyword selection, pay per click, ppc, google, importance of keywords, keyword analysis, Managing Google accounts | author: By premiere_ad
As advertisers increase spending on search ads and social formats, investment in digital media is expected to exceed traditional formats in the very near future. Fueled in part by the dollars flowing away from TV ads, the rapid growth of digital ad spend reflects advertisers’ expectations to achieve more cost-efficient, targeted campaigns. For businesses seeking to maximize the results of their PPC spend in Google AdWords, refining keywords on an ongoing basis can reduce the amount of money wasted on under-performing ads.
RankBrain Is Aligned with SEO Best Practices
Posted: Thursday, November 19, 2015 | Filed under: Google, keyword optimizing, keyword selection, SEO best practice, website copywriting, digital marketing, google, importance of keywords, SEO | author: By premiere_ad
While machine learning may grab bigger headlines in relationship to self-driving cars, its role in the world of search has an impact on how web users receive information and therefore what they discover online each day. With RankBrain, Google has implemented a machine learning system that is intended to deliver better search results by applying a deeper understanding of language semantics. While it is used in a large percentage of queries, the most significant impact may be seen on search results for ambiguous and complex, multi-word queries. As one part of the overall Hummingbird algorithm, it is able to connect people with pages that are relevant but might not contain the exact search terms they used.
How User Intent Shapes Web Marketing Strategy
Posted: Thursday, October 22, 2015 | Filed under: content development, Content Marketing, keyword analysis, keyword selection, quality content, Search Engine Marketing & Optimization, content writing, digital marketing, importance of keywords, keyword analysis, web marketing | author: By premiere_ad
For a moment let’s say you own a company that sells surfboards. Your goal is to drive as many visitors to your website as possible, but you want to make sure that they are the right ones. Perhaps lately your analytics have shown an increase in traffic, but that hasn’t equated to more surfboard sales. If you understand the user intent behind searches and apply this to your web marketing strategy, you may be able to bring more relevant traffic to your website and increase conversions.