Local Search Results vs. Global Search Results

Posted: Thursday, April 19th, 2012 by | Filed under: , , , ,
Pin It

A common question raised among our clients is “how do the search engines determine between local search or global search?” In other words, how do search engines know what you’re looking for? Do they really know the difference between “wedding” and “wedding nj”?

Google Search

If your keyword can be identified as global or local, the next thing search engines will look at is your intent. If your search is localized or can be considered localized, the search engine will deliver local results. If you’re searching “wedding,” the search engine may go either way, delivered local results in the Google local section, but maybe delivering broad websites in organic results.Well, one of the first things search engines look into at is your location. Search engines will identify your location and whether or not your keyword combination has any local intentions. In Google, you can set your location settings accurately or to where you intend on have a “wedding.” If you set your location settings to a more broad setting (ie: United States) you will get more broad results.

Search engines will also crawl data and reference other searches you’ve conducted to try and relate them to your current search. Aside from your search history, search engines will aggregate information and data from other users to try and best pinpoint what your intent is. How frequent is your keyword combination used? Are other users looking for local or global results? How many clicks on Google local were there based on this search combination? And so on and so forth. Read more …

Tags: , , , ,

Why Summer Camps and Sleep Away Camps Need SEO

Posted: Monday, November 14th, 2011 by | Filed under: , ,
Pin It

Most consumers turn to the internet to find information. If you are researching a company or business, it’s likely you use search engines to locate websites and information about them. If you’re a business, you probably know by now, the importance of a website. Summer camps are no different. Parents want as much detail about summer camps to ensure their children are in good hands and summer camp owners and directors need to be visible in web searches for parents to find them.

Summer Camps

Summer Camps

Since competition is fierce among summer camps, the best way to ensure your website is at the top of search results is to invest in search engine optimization. Here’s why: Read more …

Tags: , ,

Local Marketing for Cosmetic Spas

Posted: Thursday, September 22nd, 2011 by | Filed under: , ,

We’ve already talked about the importance of having a website for your cosmetic, medical health spa business, but in order for your website to be effective towards your local market, you should consider local SEO. Building a local SEO campaign around your business will help you reach your customers and potential customer through web searches.

One of the first steps in any SEO campaign is to research target keywords. For any type of spa, depending on the services you offer, you can build your campaign around the most popular and most searched for topics. Let’s use Botox for example. If your spa offers Botox, most likely you have some information about the services on your website. For local customers to find your business and website, you should incorporate geography into your web copy.

Search engines crawl through millions of websites daily and try to find the most relevant content for the search. Local SEO helps you target the area in which you service and builds your ranking based on searches. If your cosmetic spa in NJ has built an SEO campaign using local SEO, you can target your local customers. When a search is conducted for “Botox northern NJ,” your spa should appear in search results. Based on the specifics and the towns you want to cover, the same keywords can be incorporated. Use specific towns around the specific services you want to focus on.

Using social networking and local SEO together can also optimize your website. Many customers are on platforms such as Facebook and Twitter looking for information and opinions. Having your spa participating in discussions will also bring attention to your business. By using these platforms as a web marketing effort, you can build your online presence and overall business presence while promoting your spa to your local customers (and beyond!)

Tags: , ,

Plastic Surgeons in NYC need SEO

Posted: Monday, September 19th, 2011 by | Filed under: , ,

It’s no secret that New York City is one of the most competitive cities in the United States. Plastic surgeons are constantly trying to reach out to new customers and build their practices. Since over 80% of consumers begin their search for products and services online, that’s where any local business needs to be. It’s important to exist on the web, through a website and in search engines.

After you work with a web designer on designing the best website for your company, you can move on to promoting it. Once you have a website in place, you need to make sure anyone and everyone can find it. This is where search engine optimization (SEO) falls in place. SEO is important for any business, but especially for plastic surgeons. Plastic surgery may be a broad category, which is why keyword research needs to be done around the services the plastic surgeon offers. For example, you don’t want to focus on just plastic surgery, but all the areas you cover: facelift, rhinoplsty, breast augmentation, reconstructive, etc. Each of these areas needs special attention and targeting.

With an area like New York City, it’s important to include local SEO and geographical tags on your keywords. When searches are conducted in search engines, many people use keyword specific phrases, which need to be implemented into your content. Local SEO is the only way to appear in search results for an area like NYC. Plastic surgeons, especially, are among the many people competing for the number one spot. Read more …

Tags: , ,

Cosmetic Spas Need Professional Websites

Posted: Wednesday, September 14th, 2011 by | Filed under: , ,

Cosmetic spas are a very competitive local market, so it’s essential for them to have a professional website. For a business that offers any cosmetic services such as skin care, laser hair removal, injectables, breast augmentation or anything related, many times customers research the procedure ahead of time.

Since the internet has become a prime resource for any information, many people start there. Search engines have an endless number of websites in their database and when a search is conducted, robots crawl them looking for keywords and relevant websites pertaining to the search. From a local business perspective, you definitely want your website to appear first in search results.

It’s important to make your clients feel welcome and like they’re in “good hands.” A professional website for your business should follow your basic web usability standards. Web designers will tell you light colors are important, especially for a spa. Anything too dark doesn’t give a good “refreshing” vibe. An attractive image on your homepage invites the customer in, a simple web marketing tactic. Simple, defined horizontal navigation helps the user find what they need without having to search your website.

For a spa’s interior WebPages, it’s important to be descriptive and positive. Your copy should include relevant keywords and detailed information for your customers. For local spas, best SEO includes geographical regions. Including relevant towns, counties, cities and states will help users pinpoint your business. Because there is so much competition, you want to be sure to win over your local market. Be sure to do so with a professional website, any web marketing, whether it’s email marketing, pay per click advertising or something different, keyword integration and more. If you want to learn more about how to optimize your business on the web, contact an experienced web designer.

Tags: , ,