With over 300 million active users, it’s obvious why more brands now shift their advertising efforts to Twitter. The micro-blogging site is trendy, engaging, and allows anyone to share content. Since its release, Twitter quickly climbed the ranks to solidify itself as one of the most popular social media apps. Today, more than 90% of its users access the social app on a weekly basis. Millennials, in particular, account for 61% of Twitter’s demographic. However, cohorts from older generations are jumping on the social bandwagon and logging onto Twitter.