The Anatomy of a Great Landing Page
Posted: Tuesday, November 7, 2017 | Filed under: ppc, digital marketing, Google AdWords, online marketing, paid search, pay-per-click, PPC Basics, SEM | author: By John Busold
Marketers can easily build landing pages these days, especially with all the digital tools available. But creating a landing page is only half the battle; the true challenge lies in creating a landing page that actually converts. Why? Because you need to consider the various elements on the page such as your design, your brand’s message, and the copy will affect each visitor.
What Marketers Must Know About LinkedIn Ads
Posted: Monday, August 14, 2017 | Filed under: Social Media, Ads, digital marketing, LinkedIn, LinkedIn Ads, Marketing, paid search, social media marketing | author: By Danielle Silvia
As one of the top networks for business-to-business marketing, LinkedIn offers brands powerful advertising functions to reach audiences in a niche industry. While many marketers invest in Facebook and Twitter advertising, a social business platform such as LinkedIn can best target a precise marketing mix. By running LinkedIn ads, marketers will easily infer their campaign’s effectiveness and evaluate its ROI.
What is a Landing Page?
Posted: Monday, July 3, 2017 | Filed under: ppc, Bing, digital marketing, google, Google AdWords, Keyword Selection, paid search, PPC Basics, Search Engines | author: By John Busold
As an essential component of any well-crafted marketing strategy, landing pages act as “landing pads” for prospects visiting your brand’s website. Whether you intend to generate leads, sell products, or collect valuable data, your landing pages help ensure these intended actions occur. Furthermore, well-optimized landing pages allow you to initiate the process of converting prospects into leads and potentially into customers. While creating landing pages requires time and careful precision, investing the time to craft compelling copy and an effective design will facilitate optimal conversions and boost revenue.