What is a Landing Page?
Posted: Monday, July 3, 2017 | Filed under: ppc, Bing, digital marketing, google, Google AdWords, Keyword Selection, paid search, PPC Basics, Search Engines | author: By John Busold
As an essential component of any well-crafted marketing strategy, landing pages act as “landing pads” for prospects visiting your brand’s website. Whether you intend to generate leads, sell products, or collect valuable data, your landing pages help ensure these intended actions occur. Furthermore, well-optimized landing pages allow you to initiate the process of converting prospects into leads and potentially into customers. While creating landing pages requires time and careful precision, investing the time to craft compelling copy and an effective design will facilitate optimal conversions and boost revenue.
Driving Calls with Paid Search Ads
Posted: Thursday, April 27, 2017 | Filed under: ppc, Bing, digital marketing, google, mobile, mobile marketing, paid search, pay-per-click, search engine marketing, Yahoo | author: By John Busold
In 2015, approximately 65% of adults in the U.S. owned smartphones, including over 80% of people between ages 18 through 50. In 2015, Google reported that mobile search queries surpassed desktop, which shifted the entire digital landscape. Today, marketers must adopt new strategies and practices aimed at the mobile experience when creating paid search ads.