The Anatomy of a Great Landing Page
Posted: Tuesday, November 7, 2017 | Filed under: ppc, digital marketing, Google AdWords, online marketing, paid search, pay-per-click, PPC Basics, SEM | author: By John Busold
Marketers can easily build landing pages these days, especially with all the digital tools available. But creating a landing page is only half the battle; the true challenge lies in creating a landing page that actually converts. Why? Because you need to consider the various elements on the page such as your design, your brand’s message, and the copy will affect each visitor.
How To Succeed Using A/B Testing
Posted: Monday, August 28, 2017 | Filed under: Digital Marketing, analytics, Landing Pages, Marketing Strategy, pay-per-click, PPC, PPC Basics, social media | author: By Danielle Silvia
Have you ever been unable to pick an image for a Facebook ad? Or maybe you’re stuck deciding on a catchy tagline? If you plan on beginning a marketing campaign and have several ideas about how you want to design a landing page, you can create different landing page variants for each idea. A/B testing can be an invaluable testing method for marketers across all industries.
What is a Landing Page?
Posted: Monday, July 3, 2017 | Filed under: ppc, Bing, digital marketing, google, Google AdWords, Keyword Selection, paid search, PPC Basics, Search Engines | author: By John Busold
As an essential component of any well-crafted marketing strategy, landing pages act as “landing pads” for prospects visiting your brand’s website. Whether you intend to generate leads, sell products, or collect valuable data, your landing pages help ensure these intended actions occur. Furthermore, well-optimized landing pages allow you to initiate the process of converting prospects into leads and potentially into customers. While creating landing pages requires time and careful precision, investing the time to craft compelling copy and an effective design will facilitate optimal conversions and boost revenue.