How To Succeed Using A/B Testing
Posted: Monday, August 28, 2017 | Filed under: Digital Marketing, analytics, Landing Pages, Marketing Strategy, pay-per-click, PPC, PPC Basics, social media | author: By Danielle Silvia
Have you ever been unable to pick an image for a Facebook ad? Or maybe you’re stuck deciding on a catchy tagline? If you plan on beginning a marketing campaign and have several ideas about how you want to design a landing page, you can create different landing page variants for each idea. A/B testing can be an invaluable testing method for marketers across all industries.
Driving Calls with Paid Search Ads
Posted: Thursday, April 27, 2017 | Filed under: ppc, Bing, digital marketing, google, mobile, mobile marketing, Paid Ads, paid search, pay-per-click, PPC, PPC tips, search engine marketing, Yahoo | author: By John Busold
In 2015, approximately 65% of adults in the U.S. owned smartphones, including over 80% of people between ages 18 through 50. In 2015, Google reported that mobile search queries surpassed desktop, which shifted the entire digital landscape. Today, marketers must adopt new strategies and practices aimed at the mobile experience when creating paid search ads.
7 Elements in a Successful PPC Ad
Posted: Monday, March 27, 2017 | Filed under: Google, digital marketing, google, Google AdWords, mobile, Paid Ads, paid search, pay-per-click, PPC, PPC Basics, PPC tips, search engine marketing | author: By John Busold
Many advertisers still question the effectiveness of incorporating Pay-Per-Click (PPC) into their marketing strategy. While PPC advertising can be costly compared to other advertising media, statistics show businesses earn approximately $3 for every $1.60 they spend when executed properly. PPC advertising is currently available on Google, Facebook, Twitter and LinkedIn; however, Google is the most popular platform as almost 80% of all companies utilize Google for PPC. According to 2016 data, PPC ads can increase brand awareness by 80%. Furthermore, a business can potentially generate more qualified leads while increasing ROI because approximately 41% of clicks go to the top 3 paid Google ads.