Social Media Marketing Results

Posted: Tuesday, February 7th, 2012 by | Filed under: , ,
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Social media strategies

Social media strategies

Search engines are constantly changing and updating. Just research Google Panda and you’ll find out all about Google’s updates to its algorithm. Unfortunately, there’s no controlling Google, but there are ways to help your website prepare for these types of changes. For SEO, content is king. Search engines like content, especially keyword-rich content. Your webpages throughout your website should incorporate relevant keywords into the copy; this will help your ranking in search engines.

Now, with social media’s popularity, search engines have started using social signals, such as Facebook Likes, Tweets and +1s in their search results. Social media has changed the game since they produce such a large amount of information. Content is pouring out of LinkedIn, Twitter and Facebook, among others.

Search engines look at social media sites for guidance and use them as part of their algorithms for search results. If your content is shared by a significant number of people, chances are that there must be something interesting about it. That said, Google will consider it when ranking its results for relevant searches.

Google and Bing now consider shared content when responding to searches. Tweets, Facebook Likes and other social media shared content appears in organic search when relevant. This all circles back to SEO experts and their concern over quality, keyword rich content. Read more …

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Writing for a Website

Posted: Saturday, November 12th, 2011 by | Filed under: , ,

Copywriting is very important for any online marketing and involves strategically implementing words that get readers to follow and perform some type of action (ex: click this link, call to schedule an appointment, etc). As discussed over and over, SEO and web design work well together and there’s no reason why SEO copywriting shouldn’t be part of the web design process.

SEO copywriting is writing web page copy that is not only appealing and interesting for readers, but also ranks well for targeted keywords and terms that people are searching for in the search engines. SEO copywriting isn’t used in traditional marketing (for obvious reasons), but there are still many similarities between copywriting for a website versus copywriting for traditional marketing.

When copywriting for a website, it’s important to incorporate valuable keywords into the copy. Readers are most likely going to find your website (and copy) through search engines by using specific keywords. In traditional marketing, keywords don’t hold much value. Read more …

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How to Promote Cosmetic Procedures Using Content

Posted: Friday, September 23rd, 2011 by | Filed under: , ,

The cosmetic and health spa industry is more competitive than ever, so it’s important to build your business an online presence. A web designer will guide you through designing a website, but will also share with you the importance of content. When designing a website, you want to be sure there are enough WebPages that you can include descriptive content. Content is key.

Customers interested in cosmetic procedures will often research the procedure first. After learning about the procedure from a general perspective, it’s common that they want to know about the spa and doctor they plan on using.  Most people use the internet to find information. For a cosmetic spa, in order to be found, you need search engine optimization (SEO) implemented throughout your website. Like we said above, content is key, but SEO content is even more important.  When designing a website, it’s important to consider SEO at the same time. You will learn that having a website is important, but without SEO, no one can find it.

After designing a website and incorporating SEO into your efforts, you’re going to want to promote your cosmetic procedures across the internet. Search engines are constantly updating their systems and also looking for new, updated content. By updating your website, blogs and social networking platforms, you can build your online presence even more. Read more …

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