What is Social Bookmarking?

Posted: Tuesday, March 27th, 2012 by | Filed under: , , , ,
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Social bookmarking

Social bookmarking

Social bookmarking is a way to share and organize your links. By adding your links to social bookmarking sites, you can save and access your favorite webpages whenever you want to. Most of the popular website, such as Delicious, Digg or Technorati allow you to add tags and descriptions for SEO and to help others find your content.

Not only is social bookmarking helpful for SEO, but it can also help generate traffic. People browse social bookmarking sites in search of content and information, if they come across your website, there’s a chance they may click on to your website. These clicks can possibly turn into business leads, depending on what the user is looking for.

The links you submit to these social bookmarking website can also increase the number of backlinks and indirectly help increase your PageRank. PageRank is part of Google’s ranking algorithm, by helping determine quality websites. The higher your PageRank, the higher your ranking. In turn, the more traffic and the more people finding your website and business. Read more …

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On Page SEO Factors

Posted: Saturday, March 3rd, 2012 by | Filed under: , ,
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Basic SEO practice usually starts with on-page SEO factors. When you begin an SEO campaign, there are different pieces of the puzzle you need to “solve” in order to get rolling. Although these important factors aren’t going to boost your ranking in a week, they will sure contribute to Google’s evaluation of your website as well enhancing your website overall. Here are some minor factors to consider when including on-page SEO in your website:

1. Title tags – You’ve most likely done your keyword research before you begin on-page SEO, but if not – now is the time to do it. Your title tags are displayed in two spots: on the top of your webpage, in the title bar of your web browser:

And in the headline of most search results in search engines:

Title tag optimization

Title tag optimization

These title tags will help users understand what your webpage is about and users are more likely to click on a search results with a defined title tag. Be sure to include those SEO keywords! Read more …

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Internet Marketing Big Picture

Posted: Thursday, February 23rd, 2012 by | Filed under: , ,
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Internet marketing

Internet marketing

Internet marketing incorporates more than just SEO into the mix. A successful online marketing campaign should include content marketing, SEO and social media. These three pieces of the puzzle will help build a strong internet presence. Yes, you can slowly focus on one area, but these three work best when they’re used together.

Unfortunately (for SEO agencies), Google and other search engines have been getting smarter as the days go on. They know which websites are using SEO and which aren’t. With that said, Google’s algorithm for ranking evaluates more than just whether or not a website is using SEO. Ranking well in search engines may be a great start, but it’s not the only thing that’s going to help your business grow. Ranking well may translate to the user that your website is trusted by the search engines, but many times that’s not enough to convince them you’re what they are looking for. Read more …

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Link Building Takes Time

Posted: Thursday, February 16th, 2012 by | Filed under: , ,
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Link Building

Link Building

Link building is a process that takes time and patience, well quality link building that is. Quality link building is done manually and there aren’t any shortcuts. SEO companies with knowledge of the different search engine strategies know that submitting your website to a number of internet directories isn’t going to cut it.

Like building takes time, which means it’s a long-term project. Most SEO companies require their clients to sign 12-month campaigns because SEO takes time, and the link building process does as well. Quality links are important. Submitting your website URL to a handful of directories isn’t going to build your backlinks. Most likely those directories are junk and you won’t gain anything from them.

Instead of using those meaningless directories, seek out relevant websites that you can work with. Depending on your client’s industry or focus, you can reach out to certain websites and businesses and discuss opportunities with one another. Yes, this is going to take time, but the value you can potentially get out of relevant relationships is work that extra quality link. Building relationships with these websites will benefit you in the long run. Read more …

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No Follow Links and SEO

Posted: Monday, October 24th, 2011 by | Filed under: , ,

When it comes to search engine optimization, links have the most influence on one’s ranking in search engine results pages. However, not all links are made the same.

Links that come from a website that already has a lot of quality backlinks are given more weight than links that come from a relatively unknown website with zero/few backlinks.

Links are also weighted differently depending on whether they are “do follow links” or “no follow links.” No follow links were created as a prevention method for spam links. A no follow link tells search engines to not give the link any weight. Thus, no follow links cannot directly improve SEO.

The rules of content marketing are constantly evolving. For example, a couple years ago, some folks thought that they had stumbled upon an SEO secret—LinkedIn. Not only was LinkedIn a trusted authority in Google but the website links in the LinkedIn profiles could also be customized to create unique anchor text that was SEO-friendly. For this reason, they believed that LinkedIn could offer juicy backlinks to their sites.

However, times changed, and LinkedIn decided to get rid of the do follow links on the LinkedIn profiles and replace them with 302 redirects. In addition, most of the public links on LinkedIn are no follow links, which means that posting in discussion forums won’t do much in terms of helping you improve your ranking. Although you can no longer rely on LinkedIn for those highly coveted do follow links, LinkedIn is still a great way to expand your network and further establish your brand, two things that will help your content marketing in the long run.

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Length of an SEO Contract

Posted: Tuesday, October 4th, 2011 by | Filed under: , , ,
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Hiring an SEO company may take a little time and research. We’ve discussed ten important questions you should ask during the “shopping” time period of choosing your SEO company, but you may be wondering why they require a 12-month contract. Well, there are a few reasons:

SEO company NJ

SEO company NJ

1. SEO takes time, as do other internet marketing services. The work an SEO company does doesn’t show right away or ever yday. Search engines don’t crawl your website every day. Sometimes it takes a couple months for results to appear. Link building may take longer to go into effect because of all the other sites that are pulling content. The more time an SEO company has, the better the results.

2. SEO is a cumulative process. Results are always improving because the process is always in effect. Activities are always being fine tuned and data reveals which are producing better results than others. From there, data can be combine and more effective SEO can take place. The process is never ending, websites and social networking sites are appearing constantly, as is your competition. Read more …

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Web Design SEO Strategy

Posted: Friday, May 13th, 2011 by | Filed under: , , ,

Most web designers use a Content Management System (CMS) in their development process. It’s very important to build a CMS system for many reasons. CMS web design gives clients the flexibility to modify the content and photographs within their site by themselves.

Because of the web design SEO strategy taking place within the website, most times the CMS system with be limited for the client. Things like navigation structure, or critical SEO features such as title tags, url structure, headers and footers cannot be altered. These features have been built using best web design and SEO practices and therefore shouldn’t be changed without making your web designer aware.

Simple tasks such as editing copy or switching out images on your website can become time consuming and costly. By developing a CMS system, clients can do these tasks on their own without the web designer becoming involved. It’s important for your web designer to stay focused on the larger picture and concentrate on enhancing the client’s brand, generating buzz and more.

Read more …

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