Does Social Bookmarking Help SEO?

Posted: Monday, April 2nd, 2012 by | Filed under: , , , ,
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Social Bookmarking Sites

Social Bookmarking Sites

Social bookmarking is a way for internet users to organize and manage their bookmarks of online resources. Social bookmarking for SEO companies is not only for organization, but a help with creating backlinks and increasing the visibility of the website across a number of platforms.

For SEO, social bookmarking sites are helpful in that every time you add a bookmark to a social bookmarking site, you create a backlink. Backlinks are one of the most important pieces to the SEO puzzle. Over time, by adding and building the number of backlinks to your website, you can help increase its PageRank and ranking in many search engines, especially Google.

Websites like Delicious, StumbleUpon and Digg provide users with the option to “vote.” If your content is of good quality, voters can vote your link up, which can result in a good amount of traffic. Quality traffic to your website is very valuable and for many, can turn into potential leads. Read more …

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Social Media Marketing Results

Posted: Tuesday, February 7th, 2012 by | Filed under: , ,
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Social media strategies

Social media strategies

Search engines are constantly changing and updating. Just research Google Panda and you’ll find out all about Google’s updates to its algorithm. Unfortunately, there’s no controlling Google, but there are ways to help your website prepare for these types of changes. For SEO, content is king. Search engines like content, especially keyword-rich content. Your webpages throughout your website should incorporate relevant keywords into the copy; this will help your ranking in search engines.

Now, with social media’s popularity, search engines have started using social signals, such as Facebook Likes, Tweets and +1s in their search results. Social media has changed the game since they produce such a large amount of information. Content is pouring out of LinkedIn, Twitter and Facebook, among others.

Search engines look at social media sites for guidance and use them as part of their algorithms for search results. If your content is shared by a significant number of people, chances are that there must be something interesting about it. That said, Google will consider it when ranking its results for relevant searches.

Google and Bing now consider shared content when responding to searches. Tweets, Facebook Likes and other social media shared content appears in organic search when relevant. This all circles back to SEO experts and their concern over quality, keyword rich content. Read more …

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Social Media and Branding

Posted: Monday, January 30th, 2012 by | Filed under: , ,
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Online branding

Online branding

Since social media now has such a strong presence on the internet, search engines have been including and incorporating them into search results. Google, as well as other search engines, now pull data feeds from social media sites such as Facebook and Twitter. For SEO experts, traffic is important and since social sharing yield website visits, social media sites can’t be ignored.

Social media can fall into any type of marketing campaign, including SEO. It’s an important strategy to build into an SEO campaign, but social media is much more than helping your business appear in search results. Social media is all about engagement and interaction. Aside from appearing in search results, social media can help your brand become more recognized. By engaging with customers, employees and others you can build your audience and in turn, your brand.

What’s important to remember about social media and SEO though is it’s more than just automatic status updates. Keywords are important and so is interaction. If you have experience with SEO and social media, it’s very beneficial for your business to work these together. Read more …

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Social Media Marketing Basics

Posted: Thursday, January 26th, 2012 by | Filed under: , ,
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Social Media Marketing

Social Media Marketing

Social media has become an important aspect of marketing, public relations and SEO campaigns over the past few years. With the growing integration of marketing and SEO, it’s important to optimize your website (and brand) by influencing Google and other search engines in as many ways possible.

Social media sites such as Twitter and Facebook now hold high credibility in search engine results. By sharing your website and blog content on your social media feeds, you are adding to additional “backlinks” to your content, but it doesn’t end there. The whole idea behind social media is to interact with clients, friends, customers and other experts in your industry by being social.  The more “shares” and interaction around your content triggers the search engines to look at your social media feeds and eventually your website, giving it higher rank.

There’s a lot more behind social media than just sharing content on Facebook and Twitter. Interacting and joining conversation is a large part of social media, but in terms of helping your website and business rank in search engines, combining SEO and social media can be very beneficial for you. Here are a few SEO tips to keep in mind when posting to social media feeds and networking with others. Read more …

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Improve Traffic Using Social Media

Posted: Wednesday, September 21st, 2011 by | Filed under: , ,
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Social networking sites have been making a big impact in the internet world. These sites are communities of people from all over the world who come together through the internet by sharing similar interests. Social networking websites such as Twitter, Facebook and LinkedIn allow your personality (or the personality of your business) to emerge. When social networking is used with search engine optimization, you can really maximize your internet presence.

As opposed to having customers just read information off your website, you can interact with them and add a personality to your internet presence. You can attract new people by sharing useful information and having conversation around it. Building relationships with customers and even business contacts is key for any business, and social networking is a great way to do just that.

Social media optimization is a great way to improve the optimization of your website or search ranking. By using your social networking sites to post information about your business, you will find this helpful to your website. By including links to your website or blog and including current trending topics or keywords in each post, you will find yourself appearing in searching. This is key to using search engine optimization and social networking together. Read more …

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Social Network for Your Spa Business

Posted: Tuesday, September 20th, 2011 by | Filed under: , ,

It is important for any business to develop a social presence on the web, not only for web marketing reasons, but customer interaction as well. As a spa business, there are women and men everywhere talking about the “latest greatest” or the most recent news surround the spa industry.

Social networking not only helps from an SEO standpoint, but it can also help your reputation. By starting discussions on Facebook or posting links to your blog posts on Twitter, you’re actually helping the SEO process for your website. Backlinks are created and point to your website, helping its overall rank. You can update your community about promotions, a new service you are introducing or share information about skin cancer. There are a number of topics that can spark an interest.

Social networking websites have also been used for customer service. Many times if someone has a bad experience (or a good one), they will post it on their Facebook wall or Twitter feed, giving you an opportunity to respond. Either way, as a professional business, it’s important to stay in contact with your customers (and potential customers). Respond in a professional way and follow up with their issue outside of social networking, either by phone or email. Read more …

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