Does Social Bookmarking Help SEO?

Posted: Monday, April 2nd, 2012 by | Filed under: , , , ,
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Social Bookmarking Sites

Social Bookmarking Sites

Social bookmarking is a way for internet users to organize and manage their bookmarks of online resources. Social bookmarking for SEO companies is not only for organization, but a help with creating backlinks and increasing the visibility of the website across a number of platforms.

For SEO, social bookmarking sites are helpful in that every time you add a bookmark to a social bookmarking site, you create a backlink. Backlinks are one of the most important pieces to the SEO puzzle. Over time, by adding and building the number of backlinks to your website, you can help increase its PageRank and ranking in many search engines, especially Google.

Websites like Delicious, StumbleUpon and Digg provide users with the option to “vote.” If your content is of good quality, voters can vote your link up, which can result in a good amount of traffic. Quality traffic to your website is very valuable and for many, can turn into potential leads. Read more …

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Internet Marketing Big Picture

Posted: Thursday, February 23rd, 2012 by | Filed under: , ,
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Internet marketing

Internet marketing

Internet marketing incorporates more than just SEO into the mix. A successful online marketing campaign should include content marketing, SEO and social media. These three pieces of the puzzle will help build a strong internet presence. Yes, you can slowly focus on one area, but these three work best when they’re used together.

Unfortunately (for SEO agencies), Google and other search engines have been getting smarter as the days go on. They know which websites are using SEO and which aren’t. With that said, Google’s algorithm for ranking evaluates more than just whether or not a website is using SEO. Ranking well in search engines may be a great start, but it’s not the only thing that’s going to help your business grow. Ranking well may translate to the user that your website is trusted by the search engines, but many times that’s not enough to convince them you’re what they are looking for. Read more …

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Social Media Marketing Basics

Posted: Thursday, January 26th, 2012 by | Filed under: , ,
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Social Media Marketing

Social Media Marketing

Social media has become an important aspect of marketing, public relations and SEO campaigns over the past few years. With the growing integration of marketing and SEO, it’s important to optimize your website (and brand) by influencing Google and other search engines in as many ways possible.

Social media sites such as Twitter and Facebook now hold high credibility in search engine results. By sharing your website and blog content on your social media feeds, you are adding to additional “backlinks” to your content, but it doesn’t end there. The whole idea behind social media is to interact with clients, friends, customers and other experts in your industry by being social.  The more “shares” and interaction around your content triggers the search engines to look at your social media feeds and eventually your website, giving it higher rank.

There’s a lot more behind social media than just sharing content on Facebook and Twitter. Interacting and joining conversation is a large part of social media, but in terms of helping your website and business rank in search engines, combining SEO and social media can be very beneficial for you. Here are a few SEO tips to keep in mind when posting to social media feeds and networking with others. Read more …

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Social Network for Your Spa Business

Posted: Tuesday, September 20th, 2011 by | Filed under: , ,

It is important for any business to develop a social presence on the web, not only for web marketing reasons, but customer interaction as well. As a spa business, there are women and men everywhere talking about the “latest greatest” or the most recent news surround the spa industry.

Social networking not only helps from an SEO standpoint, but it can also help your reputation. By starting discussions on Facebook or posting links to your blog posts on Twitter, you’re actually helping the SEO process for your website. Backlinks are created and point to your website, helping its overall rank. You can update your community about promotions, a new service you are introducing or share information about skin cancer. There are a number of topics that can spark an interest.

Social networking websites have also been used for customer service. Many times if someone has a bad experience (or a good one), they will post it on their Facebook wall or Twitter feed, giving you an opportunity to respond. Either way, as a professional business, it’s important to stay in contact with your customers (and potential customers). Respond in a professional way and follow up with their issue outside of social networking, either by phone or email. Read more …

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