Below is the final portion of our study on Studio Diatribe’s web usability.

Looking at the main navigation, there are two links that are confusing to me. First, the term “Investment.” Does that mean that they are looking for investors in the company? The title could mean that. No, the page is about Pricing. Why not just call it that? That’s a universally understood term. If they think that “pricing” on a main navigation is too up-front, then I’d suggest moving it under “info” where it is still available through the drop-down. I’d also suggest “About Us” is a more friendly term for “info”. Since most people come to the site wanting to see the work, I’d suggest that the “Imagery” be broken into categories in a main navigation. I don’t have a recommendation as to how at this point but since the images are key, the visitor should have more options of navigating them other than the one “imagery” link.

Pref. Vendors? I’m sure these are reciprocal links but a main navigational item devoted to offsite links isn’t a great idea. Better to have this a sub-navigation under “about us” or a footer link. Also, the page should have some descriptive text to explain why these are important and what use they are. Read more …

Below are some more tips on how to improve Studio Diatribe’s web usability.

Other things that hurt SEO include the lack of search-engine-friendly URLs. Aside from this hurting SEO, it also means that there is no way to give out specific URLs for information on the site. Instead of
http://thestudiophotographers.com/?category_name=addison-park-beautiful-venues
they should be able to tell prospects that want to see photos from Addison Park to go to
thestudiophotographers.com/addison-park <http://thestudiophotographers.com/addison-park>
That is a much better and more convenient URL to give.

The handling of the photos seems to be a bit inconsistent. In some cases, there is a large photo and many thumbnails that open into lightbox images. In other cases, the visitor gets a flat list of large images to scroll through. Ideally, the visitor should be given one user interface for all the galleries so that they’re not guessing about how to interact with the work. But at least the photographs are large and detailed so that the visitor can get a good sense of their quality. Unfortunately, the layout that works for the large photographs is awful for the text on the site. Most pages fill the full width of the site with the text, creating line lengths of 140 characters or so—about double a desirable length. Further, it appears that the CSS contains a call for the font of Century Gothic, which is not a cross-platform compatible font. The 5% of visitors that see the site on the Mac will see it but those on the PC will not. In that case the default font of Arial will load. While not terrible, sites should be designed so that they don’t look considerably different to different visitors. The photographers obviously take great care to make sure that when they photograph an event, the resulting photographs look consistent. They should ask the same of their web designers. Read more …

Today, we will continue to identify ways for Studio Diatribes to improve its web usability.

The server that hosts the site is fast which, at least on my desktop computer, masks how slowly the site loads. I am loading the homepage on my iPhone using a 3G connection and after three minutes the site has not completed loading. This is unbearably slow and while I still see it trying to load the last of the page, I’m going to stop it from trying.

I tried to print the homepage to see if the theme has provided a print-specific CSS file and it has. The print file creates black type with a white background which is more desirable than wasting the visitor’s ink supply by printing large areas of the dark brown. That’s when I saw that the resulting print would be 72 pages. There is no reason a site—particularly a photo blog—should be this length. A text blog would at least load quickly and be relatively small in size but all these photos take up unnecessary download time.

A quick search shows that the site ranks well with a google organic search for Freehold Photographers but I couldn’t find it while searching for Millburn Photographers or Staten Island Photographers. Part of this can be attributed to the lack of keyword-rich text on their home page. What text there is does not describe the company, but rather, describes the events. I believe this is a mistake in that this approach hinders SEO. Also, in the way that the page is set up, they offer the visitor ten offsite links before they show the first photograph of the first event. That’s an invitation to leave the site when they should be trying to get people deeper into it. Read more …

The Studio Photographers site is built on a standard WordPress photo blog theme. WordPress is a good blogging software as it is easy to edit and post articles. There are also a number of nice photo blog themes that are available. Unfortunately, this one is problematic, and this week’s post offers various ways in which the Studio Photographers website can improve its web usability.

First of all, there’s the length. If printed, the homepage would require 72 pages to print. This is too much content for any page and particularly for the homepage. While the photography is beautiful, all that I can hope to do is scroll down quickly to glean a bit of what is there. There is simply too much content for me to absorb the whole. It would be better to offer fewer images that represent their different styles and allow the visitor to choose which ones he or she wants to explore. This overabundance is also problematic in the navigation for imagery/beautiful venues which contains 23 sub-level links that would extend below the user’s monitor window on a 17-inch screen. Instead of a drop-down of this length, visitors should be given a page from which to choose venues. I would imagine that most people would not know but 3 or 4 of these, so having a visual reference next to the name on the page would at least clue the visitor in as to what the venue offers.

While I think having a series of images on the homepage is a great idea, users should be able to interact with and control the sequence. If a visitor finds an image interesting, then he or she should be able to pause the slideshow and examine the photo. If they want more information, they should be able to click through to a series of similar images. Further, these images are created using Flash which means that the slideshow will not load on the iPhone or iPad. Fortunately, they do have a static image that loads if the flash does not and the site does not look broken. Still, other technologies exist to animate photographs that will work on multiple platforms and browsers. Read more …

Below is the rest of our segment on user experience design on the Sahara Sam website.

In fact, it is the issue of “standing out” that is a concern. While I do think it is appropriate to keep a fun and playful vernacular language for a site such as this, overall, it feels like everything on the page is trying to communicate at the same level. The final effect is one that is a disjointed where everything competes with everything else. Special promotions, breaking news, navigation. The logo, animated banner and other links have very similar weights and contrast and thus create activity without creating a clear message for the user. While this may be considered the intent of the design, it is possible to retain a vernacular design while helping guide the user through the site. For example, the 360° tour is more effective at conveying a sense of the space than anything else on the site yet it contains almost no information. It is a pity that the only sense of this view is through the button below the masthead. With all else going on, it could be easily missed. Also, one note on the 360° view‚ it would be infinitely more interesting to see the place in use rather than empty. In comparing it to the Disneyland site to see how Disney promotes its parks, the one constant throughout all photographs is people. And not just documentary photographs but photographs showing a multi-age, multi-cultural mix of visitors having a great time. Even on pages like Birthday Parties, where we should be able to see smiling happy kids enjoying the time of their lives, all we see is a wall of text. All of the fun photos seem relegated to the attractions page. Where I have seen pictures, though the quality is not great. For example, compare the following from Sahara Sam and Disney (shown at actual size). Which is more inviting?

Read more …

Below is the final portion of our study on Luna Park’s user centered design.

We should also collect names and emails to remarket to. A newsletter signup would be great and we can offer incentives like letting those on the email list know about special events or even give them discounts on entry or in-park items. We could even have contests like emailing a photo of the park (historical or contemporary) and asking recipients to identify it. Those who respond with the correct answer in the subject of the email will be entered to win something.

And lastly, for a park that is visually rich and makes an emotional connection with visitors, the site is almost entirely devoid of photographs. Sure, there are ones of the rides but I can’t tell of those are from Luna Park or stock photos from the ride manufacturers. What we’re missing are large, beautiful and varied photographs to draw visitors in. I searched on Flickr for Luna Park and have a slideshow of images from there. I don’t know how many of the photos include things that are no longer there but follow the link and you will get a much better visual sense of the place, or what the place used to be, than on their current site. If getting good photography is an issue, I’d suggest we use social media to recruit photography from visitors to the park. We could credit each photographer on the images we use. That way, we can use the power of social media to connect with visitors to the park and have them reconnect to the site when they return home. Read more …

Welcome back. Without further ado, here is the continuation of our study on user centered design at the Luna Park website.

A rotating image on the homepage is a great way to show a variety of pictures. Unfortunately, these are so small and rotate so quickly that visitors have no time to really absorb anything from them. Also, in any case where images are rotated as such, users should be able to control them by pausing and going to a different image (either directly or forward and back). That’s not the case here. Also, rotating images offer an excellent opportunity for targeted promotions on the site. Typically, images and text linked from the homepage would drill down to specific promotions, rides, or events on the site. Currently, all of the main images link offsite to a different URL. That’s poor stickiness and promotes leaving your own site.

Nomenclatures should be more consistent on the site. The “rides” link on the main page goes to the Attractions navigation page. Since there is no breadcrumb or on state to the navigation, there is no way of knowing where you are on the site once you’ve clicked in. Rides seems like it might be different from Attractions but after clicking both, I find myself on the same page. That’s not ideal. Read more …

Last time we discussed the overall effect a website’s  design can have on the user. Indeed whether or not a site employs a user centered design could be the deal breaker in terms of which potential customers will continue browsing through the site and which will simply leave. Today we will continue our web usability study on Luna Park and look at specific ways in which it can create a more user centered design.

Navigation: the main navigation should target visitors that intend to come to the park. Tickets, Pricing, Promotions, Calendar, Attractions, Special Events—these all make sense. I’d add, Map & Directions or “Plan your visit” to aid visitors who may not be familiar with the place. In a “Plan your visit” area, we can also cross-promote other Coney Island attractions (link exchange). Press releases, employment opportunities and contact us should not be treated as primary navigation. For most visitors to the site, those are unimportant. Using them as they are only wastes primary screen real estate.

In the current design, the upper area has a lot of wasted space which forces the primary communication well down the page. On a typical 17-inch monitor (most common minimum size today), no promotions fall above the fold which is just below the bottom of the center row of round circles. Fortunately, the Twitter, Facebook and blog circles just fall above the fold. Those are great to have but currently get lost in the creativity on the page. I’d move those up into the masthead for greater visibility. Read more …