Once your web design firm completes the information architecture step in the creative design process, you may move on to the next key step: developing wireframes. A wireframe is helpful is defining what types of technology will be used and which messaging with be displayed on what pages. Although the wireframe doesn’t show creative, colors or and imagery or graphics, it does depict and lay out where content and photographs will be.
This step in the process is sometimes called the skeleton. Since there isn’t any colors or images displayed in this step of the web design, the creative design process is still taken place. The wireframes outline content placement areas and core features of the website, such as the masthead, core messaging, content, footer, call-to-actions, side bars utility links, information above and below the fold and more.