Frequently Asked Questions

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Attracting new customers

Traditional advertising (tv, radio, outdoor signage, direct mail, consumer and trade ads, newspapers, etc) was the staple of our client services for more than 17 years.  The problem however if you are a small business, is it's very hard to stand out in a world of 4,200 marketing messages per day (research shows the general consumer is targeted all day long) . Small businesses don’t have Nike, GE, Victoria Secret or Coke budgets, so you need to think aggressively about your website and making it visible using internet marketing, so it becomes viable. By viable we mean producing sales leads and revenue streams.

My customers don’t spend time online, why should I do it?

Really? And they probably don’t have cell phones or use or read social media like blogs? Everyone uses the Internet, social networking dominates the landscape, it doesn’t matter who you are. People buy things online, they read about news and sports, they follow their hobbies, read blogs, Facebook and do 100,000 other things. If you need to know something, you research it with the net. The real challenge is to understand WHERE your prospects and clients spend time online, what they are interested, and how to better target them using search engine marketing. When you hire Premiere, we do just that, laser in on possible prospects, and start turning them on to your site, brand, products and services so you can sell them and make new revenues and relationships.

My clients come from referrals, is this prudent?

We love word of mouth, it’s been good for our business too. But it’s really the slowest form of organic growth because it relies on others to talk about your business, products and services. Referrals and word of mouth techniques apply very well to the net, they are not unique. Premiere can begin promoting your good name, services and products so that reviews appear not just on your site or a local platform, but in hundreds of the platforms across the internet. Don’t wait for the referral to come to you, let us start promoting it and sharing it, so prospective customers can find it, feel good about it, and take the action to call you, visit your site, email you, etc.