Frequently Asked Questions

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I hear it takes too much time?

Absolutely, search engine optimization takes time for a number of reasons. Search engines don’t look at your web site every day (well if you are CNN they do), so most web sites are getting indexed every 4 to 6 weeks (Page rank of 0 or 1). Work has to be done to stimulate that process both on-page, and for links to be created off-page to correlate to your web content. Further, search engines are wary of sites that get hundreds of back links overnight (think link farms). A methodical process needs to be in place, backlinks needs to be manually created with appropriate anchor text, and most importantly, be fine-tuned. All too often the keywords clients think are important, don’t produce quality traffic, they just give you good rank. Good results for most small businesses start to happen around month 3 or 4 of a web program, but are stronger at month 6 thru 8, and accelerate from month 9 and beyond. Have clients reported revenues and success in early on? Yes, but this is a basic guideline, where each instance is different and unique because of factors like page count, web design usability, number of competitors, geography, and more.

I don’t think people look for my services on-line?

See: my customers don’t spend time on-line. Doesn’t matter rich or poor, middle class or royalty, the web is universally accepted as the defacto for navigational, informational, or transactional sources of information. People are looking they just don’t find you, they find your competitors and transact/interact with them instead. Why are you unintentionally giving revenues to your competition?

Money is really tight, this seems pretty expensive?

Cost is relative. When you look at premiere’s service relative to the revenues it will generate on a monthly basis, and the profit you our client will retain, typically it can be a small as 1-3 new customer’s per month to see an ROI. Premiere’s goal is never this modest, of course. Sometimes, clients look at the costs of web marketing planning and are dismayed because they have genuinely felt what they did in the past was just as opportunistic or would produce desired results. Premiere’s clients are satisfied and excited by our relationship because Premiere’s programs have consistently produced quantifiable quality traffic and revenues and new relationships. Of course you can always throw money at the problem (hire a new salesperson) but that’s typically far more expensive, significantly less productive, and adds to your already burden managerial workload. Let’s rephrase your original question: What’s my alternative? If you, the marketing director or business owner, don’t do anything, what will change in your business? Will you get more accounts or clients simply by word of mouth? Do you generally believe the economy is going to change this year or next? You need to actively engage in a process and the WEB is clearly the least expensive and most productive method. We know this because Premiere has done every form of advertising over the last 17 years.

What information do you need to know about my business to provide us with a proposal?

In an effort to help you change, improve, and grow your business, Premiere typically asks a number of questions at the onset to any relationship. The more you share, the greater chance of our success. They would be as follows

• 1) What do you hope to achieve by working with us?
• 2) What is your target market?
• 3) Are there any particular demographics to your business
• 4) Are there any particular geographics to your business
• 5) Which revenue channel/silo is brings in the largest percentage of revenues?
• 6) Which revenue channel/silo is brings in the most profitable type of revenues?
• 7) Are you planning or implementing any new changes to your business now or in the next 12 to 18 months?
• 8) Do you have any internet marketing in place? Please elaborate and identify your satisfaction level and results achieved
• 9) What were your gross revenues for the last two calendar years