Frequently Asked Questions

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Guarantees - we can give you a few

The first obstacle is NOT if SEO works, but whether you, the client, feel retaining Premiere is the right decision. Premiere didn’t invent SEO and it clearly works (look at all the competitors you have who are trying to rank on first page in Google, Yahoo, MSN, etc). We cannot guarantee you will get a specific rank or clients (beware any one who does!), but Premiere can guarantee your site will rank, your site will rank for many different keywords, and your site will eventually appear on page 1 for different keyword terms. Will that lead to clients, yes. Could it yield 3-4 a month? Maybe, but consistently with all of our clients, Premiere would expect inquires of that level on an active basis within a few months. Nor would we be surprised if it was 3x, 16x or 85x that many as the program progresses but only time will tell. Finally, many factors are involved in why some clients have bigger exponentially results including but not limited to: their monthly budget with Premiere, the industry they are in, the amount of demand or supply for their product or service, pricing/fee for their products/services, the size and quality of their website, the web usability of their URL, their competition levels and more. If Premiere could tell you what will happen (guarantee), you wouldn’t be our client ~ we would be too busy controlling the internet.

Smallest risk, bigger results

Premiere has designed and placed thousands of print ads in the last (17) years in consumer or trade magazines and newspapers for clients ~ a full page color ad might cost $1,500 to $12,000+/month. We’ve seen many clients embark on this path and generate simply a few new leads per month from the media effort. While keeping your brand within the consumer’s mind is important, with a search engine optimized website, Premiere can generate thousands (or tens of thousands) of visitors per month for the same budget. When we do the math on a small scale for the above budget, we see two things:

1. Traditional advertising: 3 leads at $500/lead.  
2. Web: 500 leads at $3/lead.  

The math is straight forward, more volume of leads, lower cost per lead.  Statistically and financially, this gives you a stronger ROI and a greater chance at generate more revenues.

Accountability, how you know web marketing works

Web marketing is statistics 101. Let’s say your website has 400 visitors/month and that creates 10 new customers per month for your business (2.5% conversation rate). Now you engage in a highly articulated web marketing program geared to bring in more “warm” leads. The new program helps you now generate 2,000 visitors month to your website. Those additional 1,600 leads are better quality “potential” clients because Premiere is targeting your customer’s specific interests with keywords that correlate to their searches. Therefore, we expect (2) things to occur because of your more articulate web marketing program.

1. Higher conversion rate of new customer than the original (2.5%) conversion
2. More sales: a greater number of overall sales because of the volume of visitors.  

At 2,000 visitors/month to your website, assuming your conversion rate remained at (2.5%), your conversion rate would yield 50 customers, 40 more than the original 10 you were getting.  However, since the web marketing program is more focused, the conversion rate should be higher at say a 3% conversion that creates 60 new customers per month, an additional 10 more than anticipated.