Interactive Design and Development

Content which is deep, rich, and relevant is an integral component of web usability. While everyone has the ability to write, web copywriting is highly unique from traditional forms of copywriting (print ads, newspapers, marketing collateral, press releases and alike). It’s critical that the copy is a) properly “chunked” and b) keyword seeded. By chunked, we try to make sure that web pages have at least 200 to 350 words per page. Web users are interested in reading/scanning pages quickly with the intent of learning what they need quickly, so if there is inadequate content, you can lose readers quickly and it is it is too long, you can turn them off. The challenge between crafting content that is useful for both search engines and the end user is highly complex and requires a sensitive voice and skill. The other critical task is ensuring the web site has sufficient and appropriate content that covers all aspects of your business. For a small business that would typically range from 30 to 50 pages, while large scale businesses or those companies which carry larger product lines, a site could range from 100 to 250+ pages. The best web usability is where your content is sufficiently segmented so that each product line or service/practice areas has its own unique web page. This helps the web user move freely into new areas of interest as well as help the search engine better rank you. Finally, if your goal is too lead visitors into desirable actions, we need to give them options to navigate the site easily.