Direct Mail

• Targeted and effective  

Targeted one-to-one communication remains an effective tool for reaching customers. Premiere Creative develops direct mail (DM) marketing campaigns for businesses and non-profit organizations that generate results. We help clients evaluate and more effectively use their direct mail databases, increase DM response, and reduce employee workload and internal costs.

Also called direct marketing and direct response marketing, direct mail combines advertising and sales functions, and has the benefit of providing total control over your message. You can present the product, provide a call to action, and close the deal all at once. But without the properly crafted presentation and message, the potential impact of a direct mail piece is blunted.

From creating mailing lists of well qualified targets to crafting pieces that generate strong, positive reaction (industry averages are between 0.5% and 1.0% response rates), we show clients how they can take advantage of the unique benefits direct mail provides. With today’s emphasis on marketing via Web based media, DM is often overlooked and even underused as a sales tool. But it can have an important place in an integrated campaign. With our extensive direct mail experience, we know when and how to deploy this tool most effectively in support of a strategic marketing plan.