Multichannel Marketing
- More than just print
- Drive-to-site, microsites, print/web/video/mobile
Customers of multichannel companies spend 30% more than customers of one-channel ompanies.
We increase your company’s interactions with potential customers through multiple channels, both traditional — TV, radio, print, direct mail – and new media, utilizing the web, microsites marketing, web marketing, email and social networks. Each channel can help promote the other channels and, therefore, the company as a whole.
Online and offline channels can collect information about the customer independently, making it possible to develop aggregate mailing lists for future promotions and branding campaigns. This approach also enables companies to use traditional print channels for drive-to-site promotions and branding campaigns.
