Search Engine Marketing and Optimization

Search engines work like bifocal eyeglasses with an eye towards two different viewing perspectives. One major focus is the on-page content (word, pictures, URl structure, title tags, headers, etc) within your website, the other focus looks at your website within the context of a geographic and vertical market of your industry and related industries (off-page). In Premiere’s (7) step SEO methodology, we spend considerable time is spent reviewing and fine tuning the on-page content of your website as well as the various ‘elements’ that search engines use to evaluate that content.

It is critical that each and every page as well as the overall site have a cohesive focus, which stems from the SEO keyword research we provide. Title tag structure must correlate to the URL structure, which connects to the Headers and the actual content on page. When these elements plus a few hundred others that searches engines recognize are presented in a consistent manner, it can greatly impact your overall rankings within search engines indexes.

Search engines use mathematical algorithms to score each page of your website, so it’s critical that each page be in the best programming and content ready stage. Search engines do evaluable keyword density, relevance, and proximity but they also make hundreds of inferences about what the page is about and categorize it as such.

By spending sufficient time to make each page as presentable as possible, ensures your targeted keywords are indexed properly.