Frequently Asked Questions

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Can you help grow our revenues or sales?

If they can’t find you, they can’t buy from you, but they are buying from your competition (who they find). Therefore, the first thing Premiere does with all of our clients, before we do any form of search engine marketing, is help them understand and identify where their revenue stream comes from currently, where it could come from and how to get there. We do this by looking at data that search engines provide about traffic flows, keywords searches, established competitors, etc. While this may seem obvious, 9 out of 10 times, after talking with clients, we find significant differences between what the client has in mind, versus what the client does, and versus what the client’s marketing materials and website project or fail to project. Perception is reality. Often Premiere will fix or modify your content; then we can start the process to getting you, our client, into those areas on the internet that can produce new leads, transactions and revenues. One of the best ways, is to begin with search engine optimization (SEO) and/or blogging.

Are you confident I will achieve results with our marketing dollars?

Most of our clients as the content marketing program begins to take shape and solidify, an ROI of 12X to 250X (big range, bigger budgets). So if the client is spending $2,000 a month, most of our clients are generating at least $20,000/month or more (some over a million) in gross revenues each month. Some clients are reporting more than a few thousands new customers per month (our largest clients) whereas our small business clients are telling us maybe 10 to 20 new clients per month. We have some client’s spending less than a $1,000 a month generating 62X ROI, and other client’s spending $10,000 a month generating $400,000. Every client is different, but every client we have agrees that it works and they want more results (phase 2 of the relationship, bigger is better).

Why is appearing more professional that important?

You need marketing collateral, logos, your website, your microsites, your other sales channels, etc that make your company, product, and services look serious and professional. When you spend the money, and invest in your business, it makes you look good at every level. It’s not enough to have a website, it has to be well designed, articulate, with good structure, and easily to navigate ~ even blog marketing is necessary. Mediocrity is expensive so don’t be surprised if you have to spend more or pay another designer or developer to redo what was already created. For example, one of the biggest challenges in web based marketing is to drive qualified traffic to a website (SEO or blogging). But all to often the sites don’t really convey the right image or material, so CONVERTING that lead (web visitor) is rather challenging. If you spent $2,000 or $5,000 to build an uninformative website with only 5 pages, would you be interested in working or hiring or buying from such a company? Make the commitment to invest in your business and customers will too.