Social Media Marketing
- Facebook, Twitter, Myspace, Youtube
As web marketing evolves, Social Media remains at its forefront. Social media marketing can:
- Build your brand
- Engage the community
- Create content
- Reinforce SEO
- Go viral
Premiere achieves these goals in a variety of methods:
On location ~ retailer/event, talking to customers, uploading their experiences to twitter/Facebook along with photos and videos
Web competitions ~ promos for customers to transact either online, in store, create content or join social media account.
Generate Revenues ~ selling more products thru e-/retailers, events, remarketers.
Go to market ~ insider looks at new fashion lines and gaining market feedback.
Build Content ~ URL page contests, Facebook contests, slam downs, namings, best stories, photos, essay contests, dressing naming contests, and many others.
Add users – thru competitions that promote winning, referrals, retweets and free products.
Random acts of kindness ~ rewards of product, access, events, or paraphernalia.
Creating a buzz – making content that your PR agency can spread.
Part I: Web 2.0 ~ Social Marketing
In addition to web searches, many people turn to their business and social networks as a means of finding information. We have found that Facebook, MySpace and Twitter can become a valuable tool in your content marketing program because it has the ability to create customer loyalty, generate more sales, greatly improves search engine optimization, drives traffic, and can add customer acquisition through ‘private’ reward programs and special events. Twitter has similar features albeit is adds an additional component and flexibility that it is real time coupled with mobility (hand held computer/phones) while building your brand in a viral manner. Premiere Creative will aggressively target this campaign by developing a corporate Facebook, MySpace, and Twitter accounts with the goal of:
Promotion on social networks:
- Facebook and other relevant social networks
- Building various platforms so that you are delivering updates/content to more than just the web page (email, mobile, etc)
- Promotion on social media, social bookmarking
- Blogs platform, optimization, and posting
- Research and identify related sites and promote on those forums
- Tracking of relevant keywords across Twitter
- Developing relationships with strong social influencers
