Web Video
- Effectiveness
Online video, or WebVid, is one of the best avenues to engage and market to an online audience. 1 out of 2 Internet users watched online videos last month. And a WebVid can play an important role in an integrated marketing campaign.
A video gives you a platform to communicate a message on multiple levels - via visual images, the spoken word, music and visual text. Online video enables website owners to reach a huge growing audience for minimal investment. You can leverage online video to drive awareness and increase sales. 55% of people who view a video visit the company’s Web site; 30% visit a physical store; and 24% made a purchase as a result of watching. And with video now being incorporated into universal search results on Google this presents a major commercial opportunity to boost traffic and SEO performance. Moreover, Youtube (through Google) is monetizing advertising with video and is becoming a preferred method of online advertising.
Premiere Creative creates low-cost, engaging, and effective online video that brings web marketing to life. Web viewers put a premium on authenticity and straightforward presentation. Though production values are high, this is not broadcast television. No need for scripts, expensive sets or a major motion picture. Our production team creates WebVids that engage web viewers and connect you directly with your customers and prospects. WebVids deliver high-quality while eliminating traditional video production overhead. We create a good story that moves along quickly. Web viewers are accustomed to and prefer short videos. We use a 60-second video as our standard. The goal is simply to engage the viewer, another way to showcase your brand, not to try telling them everything there is to know about your business.
Video is compelling because it offers transparency, allowing the user to see inside, meet the owner, see the products, services, quality, and passion. People want authenticity, not a lot of hype, big words and run around. Relevant and engaging video content shares relatable stories that resonate with your target audience. Given that you probably meet less than 10% of your customers face to face, it’s a must have. If you cannot be belly to belly selling them, you want to be belly to video, because the video is on 24 hours/day 7 days a week 365 days a year. You can say and influence 10x more with video than written words. Through videos, customers connect emotionally with your brand, and then act upon that connection.
Quick and Easy to Produce
Working with Premiere Creative is easy and affordable. The production team typically consists of one camera person and a production assistant to run the lighting kit and put lavaliere microphones on people appearing on camera. The small, efficient team is not disruptive of your normal business, and does not require you to make any physical alteration to your place of business. The basic WebVid is 60 seconds long, so if we interview the owner for 10 minutes on film, how much of that makes the video, 30-40 seconds of voice and maybe 20-25 on screen? Testimonial or 2nd person usually is shot in about another 10 minutes and the rest of the time is doing B-roll, or background. We prepare you beforehand.
Online Video Search Engine Optimization (SEO) is all about making your online video content more visible and easier to find on Google and other major search engines.
A WebVid Campaign
A WebVid campaign is a three-step process:
- video production;
- video deployment on multiple sites throughout the Web
- viewership optimization for search engine queries after posting.
We can produce multiple WebVids to multiply the impact.
Video optimization
A good video is important to a successful video campaign but it is only the first step. In order for the campaign to succeed, optimization and marketing must take place.
Video optimization incorporates several steps:
- Research of proper keywords and phrases relevant for the video and commonly used
- Creation of properly written description of the video
- Creation of relevant tags, titles, and headers
- Code Sitemap for search engines (where applicable)
- Finding proper hosting sites and categories
- And more
A good optimization improves video’s ranking on search engines and increases the chance for visitors to find it.
Sites hosting videos
Hosting and promoting a video is very a important part of the optimization. There are many sites providing video hosting and distribution. Each site includes different tools for video promotion, some sites are category oriented and others are general. It is very important to distribute a video using sites that are relevant for a particular video or market.
Video distribution social platforms
Social platforms are a key ingredient in a success of a video marketing. Many social networks such as Facebook and MySpace provide the tools and platform to promote a video. Blogs and articles are also offering tools to add videos to the presentation, thus increasing the visibility of the blog or article. Videos should also be part of the owner’s website as well as part of other dedicated social media platforms (such as digg, and twitter). While all these platforms contribute to the promotion of a video, each of them requires some level of optimization in order to increase video visibility and traffic.
Local platforms/sites
Many local sites, forums and classified today, allowing promotion of videos as part of their internet advertizing. We utilize this capability and promote videos on many local sites. This type of promotion provides advertizing to the local community, which in many cases are the preferred audience.
Ongoing marketing
Internet technology is changing daily. New techniques and platforms are being introduced constantly offering new ways to promote sites, videos, text and others. Constant efforts and fine-tuning must take place in order for a video (videos) to keep attract audience and bring new visitors.
- Video is a powerful tool that is growing quickly. 16.7 billion views last month [update stats].
- Youtube is the second most search site in the world
- Positively influences viewers
- Offers transparency
- Allowing users to meet you the owner or product, hear about your service.
- Dedication hear it
- Shows customers the inside of your biz and get sense of type of business
- Allows you to show customers your attention to details
- For B-to-B – best thing is face to face. Next best thing is video
- Runs 24 x 7 x 365 days
- Video says so much more than text with pictures
- Authenticity sells. No scripted marketing language
