Define, Design, Execute and Refine
We work with you to help you plan your most effective media strategy. There needs to be a clear strategy/program/goal to get you to the next level.
We define or identify what we’re trying to achieve. We design the program to achieve those goals. We execute and refine the tactical plan as needed based on the feedback these technologies provide.
We work with you determine your needs, define markets you’re missing, define your brand. This incorporates strategic thinking. For example, a client may come to us with what they think is one problem but when we analyze their business, we discover that what they really need is something different. We can think outside the box and develop strategies for our clients that help them grow their businesses. We work with our clients on all stages of projects—writing services (naming, taglines, copy writing), technical services (URL registering, site development and hosting), creative services (graphic design, web design, advertising and marketing), production (printing, email deployment, mailing services), media services (online and offline media buys, web video, mailing list management).
We create the campaign – optimize website for content and SEO, develop online promotions, plan traditional media, blogs, other social media components.
Execute and Refine
Create the content and site and launch the campaign. We keep you apprised of creative, strategic, marketing elements throughout.
We monitor web traffic, search engine rankings and adjust online tactics in response. Based on traffic patterns, we plan and implement Pay Per Click strategy, when appropriate